• About Us
  • Contact Us
Software Comparison » KOSPI Trading Strategies 2024

KOSPI Trading Strategies 2024: Your Investment Guide to the Korean Stock Index

Navigating the complexities of the stock market can be daunting, particularly when exploring how to invest in KOSPI. As you seek to expand your investment portfolio, understanding the nuances of the Korean stock market is crucial for informed decision-making.

In this comprehensive guide, we’ll walk you through the essential steps to formulating a robust KOSPI investment strategy. From setting clear and realistic goals to selecting the right brokerage, each segment is designed to equip you with the knowledge to invest confidently. For those looking to join in, the following sections will justify our strategies.

Read More

Our list of the most reliable stock platforms in June

eToro
Recommended
Favicon
4.7/5
  • Equity ownership
  • Dividend earning
  • Market participation
Account Fee
$0,00
Order Fee National
0,00%
Order Fee International
0,00%
Deposit Protection
$20.000,00
Play now
Payment Methods
Bank Transfer
Neteller
Skrill
+
Apps
License
SFSA - Seychelles Financial Services Authority
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Show less
Capital.com
Hot Offer
Favicon
4.7/5
  • Ownership stake in a company.
  • Can provide dividends and capital appreciation.
  • Offered on stock exchanges and can be traded publicly or privately.
Account Fee
0,00€
Order Fee National
0,00%
Order Fee International
0,00%
Deposit Protection
20.000,00€
Play now
Payment Methods
Applepay
Visa
Mastercard
+
Apps
80.84%% of retail investors lose money.
Show less
VT Markets
Hot Offer
Favicon
4.6/5
  • Ownership in Companies
  • Dividend Payments
  • Market Capitalization Influence
Account Fee
Order Fee National
0,10%
Order Fee International
0,10%
Deposit Protection
Play now
T&Cs apply, 18+
Payment Methods
Mastercard
Visa
Bank Transfer
+
License
ASIC - Australian Securities and Investments Commission
Show less
XTB
4.
Favicon
4.5/5
  • Versatile trading options
  • Robust security measures
  • Comprehensive educational resources
Account Fee
0,00€
Order Fee National
0,00%
Order Fee International
0,00%
Deposit Protection
22.000,00€
Play now
T&Cs apply, 18+
Payment Methods
Bank Transfer
PayPal
Skrill
+
Apps
License
FCA - Financial Conduct Authority
Show More
Avatrade
5.
Favicon
4.5/5
  • Platform choices
  • Educational content
  • Risk management tools
Account Fee
0,00€
Order Fee National
0,13%
Order Fee International
0,13%
Deposit Protection
50.000,00€
Play now
T&Cs apply, 18+
Payment Methods
Bank Transfer
Visa
Mastercard
License
CBI - Central Bank of Ireland
Show More
Kraken
6.
Favicon
4.5/5
  • Sleek, Modern UX
  • Educational Resources
  • No Social Trading
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Play now
T&Cs apply, 18+
Payment Methods
Bank Transfer
License
CNMV - Comisión Nacional del Mercado de Valores
Show More
xm.com
7.
Favicon
4.5/5
  • Comprehensive Educational Resources
  • Easy-to-Use Mobile App
  • Limited to Certain Regions
Account Fee
0,00€
Order Fee National
0,70%
Order Fee International
0,70%
Deposit Protection
20.000,00€
Play now
T&Cs apply, 18+
Payment Methods
Bank Transfer
Neteller
Skrill
+
License
CySEC - Cyprus Securities and Exchange Commission
Show More
LYNX
8.
Favicon
4.5/5
  • Competitive Offers
  • Intuitive Platform
  • Educational Content
Account Fee
$0,00
Order Fee National
0,14%
Order Fee International
0,14%
Deposit Protection
$100.000,00
Play now
T&Cs apply, 18+
Payment Methods
Bank Transfer
Visa
Mastercard
License
AFM - Authority for the Financial Markets (Netherlands)
Show More
IG
9.
Favicon
4.4/5
  • Robust Educational Resources
  • Unlimited Demo Account
  • Advanced Charting Tools
Account Fee
Order Fee National
0,50%
Order Fee International
0,50%
Deposit Protection
Play now
Payment Methods
Bank Transfer
Mastercard
Visa
+
License
ASIC - Australian Securities and Investments Commission
CFDs are complex instruments. 70% of retail client accounts lose money when trading CFDs, with this investment provider. You can lose your money rapidly due to leverage. Please ensure you understand how this product works and whether you can afford to take the high risk of losing money.
Show More
Questrade
10.
Favicon
4.4/5
  • Regulated Brokerage
  • Comprehensive Trading Tools
  • Educational Support
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Play now
T&Cs apply, 18+
Payment Methods
Visa
Mastercard
License
IIROC - Investment Industry Regulatory Organization of Canada
Show More
IronFX
11.
Favicon
4.4/5
  • Clear Platform
  • Advanced Charting Tools
  • Regulated Broker
Account Fee
Order Fee National
1,00%
Order Fee International
1,00%
Deposit Protection
Play now
T&Cs apply, 18+
Payment Methods
UnionPay
FasaPay
Perfect Money
+
Apps
License
FCA - Financial Conduct Authority
Show More
Dukascopy
12.
Favicon
4.4/5
  • Advanced charting tools
  • Robust mobile app
  • Secure and legit
Account Fee
Order Fee National
0,10%
Order Fee International
0,10%
Deposit Protection
Play now
T&Cs apply, 18+
Payment Methods
Bank Transfer
Visa
Mastercard
License
CySEC - Cyprus Securities and Exchange Commission
Show More
Vantage FX
13.
Favicon
4.3/5
  • Global stock access.
  • Educational resources.
  • Social trading features.
Account Fee
$0,00
Order Fee National
0,00%
Order Fee International
0,00%
Deposit Protection
Play now
T&Cs apply, 18+
Payment Methods
Bank Transfer
Visa
Mastercard
License
CIMA - Cayman Islands Monetary Authority
Show More
BitPanda
14.
Favicon
3.8/5
  • Regulated and secure
  • Integrated bank accounts
  • Educational resources
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Play now
T&Cs apply, 18+
Admiral Markets
15.
Favicon
3.8/5
  • No Welcome Bonuses
  • User-Friendly Design
  • Advanced Charting Tools
Account Fee
0,00€
Order Fee National
0,20%
Order Fee International
0,30%
Deposit Protection
20.000,00€
Play now
T&Cs apply, 18+
Payment Methods
Bank Transfer
Neteller
Skrill
+
License
CySEC - Cyprus Securities and Exchange Commission
Show More
Pepperstone
16.
Favicon
3.8/5
  • Reliable and Transparent
  • Regulatory Rigor
  • Suite of Empowering Tools
Account Fee
0,00€
Order Fee National
2,60€
Order Fee International
2,60€
Deposit Protection
100.000,00€
Play now
Payment Methods
Bank Transfer
Neteller
PayPal
+
License
FCA - Financial Conduct Authority
Between 74-89 % of retail investor accounts lose money when trading CFDs. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Show More
Naga
17.
Favicon
  • Attractive bonus offers
  • Easy-to-use interface
  • Advanced charting tools
Account Fee
0,00€
Order Fee National
0,00%
Order Fee International
0,01%
Deposit Protection
20.000,00€
Best Alternative
eToro Go to eToro
Payment Methods
Visa
Mastercard
Maestro
+
License
FCA - Financial Conduct Authority
Show More
TMGM
18.
Favicon
  • Great mobile trading app
  • Social trading options
  • Robust educational resources
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Best Alternative
eToro Go to eToro
Payment Methods
Visa
Mastercard
License
ASIC - Australian Securities and Investments Commission
Show More
DEGIRO
19.
Favicon
  • Low-cost stock trading
  • Extensive stock selection
  • User-friendly stock trading
Account Fee
0,00€
Order Fee National
0,02%
Order Fee International
0,02%
Deposit Protection
100.000,00€
Best Alternative
eToro Go to eToro
License
BaFin - Bundesanstalt für Finanzdienstleistungsaufsicht
Show More
Robinhood
20.
Favicon
  • Free Stock Bonus
  • Real-Time Market Data
  • Automatic Deposits Schedule
Account Fee
$0,00
Order Fee National
0,00%
Order Fee International
0,00%
Deposit Protection
$250.000,00
Best Alternative
eToro Go to eToro
License
FINRA - U.S. Financial Industry Regulatory Authority
Show More
IC Markets
21.
Favicon
  • Modern UX
  • Educational resources
  • Seamless mobile trading
Account Fee
0,00€
Order Fee National
0,10%
Order Fee International
0,10%
Deposit Protection
20.000,00€
Best Alternative
eToro Go to eToro
Payment Methods
Bank Transfer
PayPal
Credit Card
+
License
SFSA - Seychelles Financial Services Authority
Show More
Multibank
22.
Favicon
  • Availability of MetaTrader 4 and 5
  • Proprietary web-based platform
  • Comprehensive mobile app
Account Fee
$0,00
Order Fee National
0,00%
Order Fee International
0,00%
Deposit Protection
$100.000,00
Best Alternative
eToro Go to eToro
Payment Methods
Neteller
Skrill
SWIFT
+
Apps
License
ASIC - Australian Securities and Investments Commission
Show More
Firstrade
23.
Favicon
  • Commission-Free Trading
  • No Minimum Deposit
  • Advanced Charting Tools
Account Fee
$19,95
Order Fee National
0,00%
Order Fee International
0,00%
Deposit Protection
$500.000,00
Best Alternative
eToro Go to eToro
License
FINRA - U.S. Financial Industry Regulatory Authority
Show More
MooMoo
24.
Favicon
  • Commission-free trading
  • Attractive bonus offers
  • Robust mobile app
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Best Alternative
eToro Go to eToro
Payment Methods
ACH
BankWire
Withdrawal
1 – 5 Days
Apps
License
SEC - U.S. Securities and Exchange Commission
Show More
EasyEquities
25.
Favicon
  • Fractional Share Trading
  • No Minimum Deposit
  • Secure and Legit
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Best Alternative
eToro Go to eToro
Payment Methods
Apps
Show More
Zerodha
26.
Favicon
  • No bonus complexity
  • Transparent pricing model
  • Advanced charting
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Best Alternative
eToro Go to eToro
Payment Methods
Cheque
Apps
License
SEBI - Securities and Exchange Board of India
Show More
Freetrade
27.
Favicon
  • Community Engagement
  • Mobile App Efficiency
  • Educational Resources
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Best Alternative
eToro Go to eToro
Apps
License
FCA - Financial Conduct Authority
Show More
Interactive Investor
28.
Favicon
  • Attractive cashback offer
  • Easy-to-Use platform
  • Extensive educational resources
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Best Alternative
eToro Go to eToro
Payment Methods
Direct Debit
Bank Transfer
Apps
License
FCA - Financial Conduct Authority
Show More
TastyTrade
29.
Favicon
  • Commission-free ETF
  • Portfolio diversification
  • Real-time data
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Best Alternative
eToro Go to eToro
Payment Methods
Bank Transfer
Wire Transfer
ACH
+
Apps
License
FINRA - U.S. Financial Industry Regulatory Authority
Show More
Fineco Bank
30.
Favicon
  • Advanced charting
  • Real-time data
  • Multi-Currency Account
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Best Alternative
eToro Go to eToro
License
CONSOB - Commissione Nazionale per le Società e la Borsa
Show More
Flatex
31.
Favicon
  • Secure Bank Account Integration
  • Seamless Trading Platforms
  • Comprehensive Educational Resources
Account Fee
0,00€
Order Fee National
5,90€
Order Fee International
5,90€
Deposit Protection
100.000,00€
Best Alternative
eToro Go to eToro
Payment Methods
Bank Transfer
License
BaFin - Bundesanstalt für Finanzdienstleistungsaufsicht
Show More
IQ Option
32.
Favicon
  • Seamless mobile trading
  • Streamlined bank account integration
  • Sleek, efficient trading platform
Account Fee
5,00€
Order Fee National
0,00%
Order Fee International
0,00%
Deposit Protection
20.000,00€
Play now
Payment Methods
Neteller
Skrill
Visa
+
License
CySEC - Cyprus Securities and Exchange Commission
72% of retail CFD accounts lose money. This page is not addressed to the Belgian public
Show More
Swissquote
33.
Favicon
  • Secure Transactions
  • Seamless Integration
  • Versatile Trading Tools
Account Fee
60,00€
Order Fee National
0,10%
Order Fee International
0,10%
Deposit Protection
100.000,00€
Best Alternative
eToro Go to eToro
Apps
License
CySEC - Cyprus Securities and Exchange Commission
Show More
Interactive Brokers
34.
Favicon
  • Great modern UX, operational experience, regulatory assurance
Account Fee
3,00€
Order Fee National
3,00€ + 0,05%
Order Fee International
0,01€
Deposit Protection
$500.000,00
Best Alternative
eToro Go to eToro
Payment Methods
Bank Transfer
Visa
Mastercard
License
SEC - U.S. Securities and Exchange Commission
Show More
FOREX.com
35.
Favicon
  • Usability
  • Financial Integration
  • Ease of Use
Account Fee
$0,00
Order Fee National
0,50%
Order Fee International
0,50%
Deposit Protection
£50.000,00
Best Alternative
eToro Go to eToro
Payment Methods
Neteller
Bank Transfer
Visa
+
License
CIMA - Cayman Islands Monetary Authority
Show More
WBroker
36.
Favicon
  • Extensive Stock Options
  • User-Friendly Stock Trading
  • Simplified Stock Market
Account Fee
Order Fee National
Order Fee International
Deposit Protection
Best Alternative
eToro Go to eToro
Payment Methods
Mastercard
Visa
Tether
License
SFC - Securities & Futures Commission of Hong Kong
Show More

Allocating Funds Wisely: Your Investment Blueprint

Your next move in the KOSPI investment game is to establish limits that won’t jeopardize your stability. It’s crucial to allocate funds that are above and beyond your daily expenses and emergency savings. Investing in KOSPI — or any stock exchange — comes with its share of risks, and it’s wise to only use money you can afford to lose without derailing your bank account’s balance.

Pros and Cons of Investing in KOSPI
  • Diversification Opportunities
  • Potential for Stability and Growth
  • Accessibility Through Various Account Types
  • Continuous Learning and Adaptation
  • Associated Costs and Fees

Crafting Your Investment Style: Tailoring Your Approach to KOSPI

Your investment style is as personal as your wardrobe — it needs to fit you perfectly. Some investors prefer the guidance of financial brokers who bring expertise to the table, especially when navigating how to invest in KOSPI. Others might choose the autonomy of an online broker, taking the helm themselves with full control over their investment decisions. Reflect on which style resonates with you and aligns with your comfort level and investment knowledge.

Investing in KOSPI is not without its ups and downs. As you ponder how much risk you’re willing to take on, consider the trade-off between potential returns and the possibility of losses. Large-cap stocks, often found on KOSPI, typically offer more stability and less volatility, making them a safer harbor in the stormy seas of the stock market. On the other hand, small-cap stocks can provide rapid growth but may require a sturdier investment vessel to weather the market’s rougher waters.

Selecting the Right Investment Account: Your Gateway to KOSPI

When you’re ready to dive into KOSPI, you’ll need the right type of investment account. Online brokers typically offer individual brokerage accounts, joint accounts, and managed accounts, all of which allow you to invest in stocks, mutual funds, and ETFs on KOSPI. Individual accounts come in two flavors: cash accounts, using your own capital, and margin accounts, which involve borrowing from the broker. Choose the one that best suits your investment strategy and risk tolerance.

eToro
4.7/5
eToro Review
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Play now
Capital.com
4.7/5
Capital.com Review
79% of retail CFD accounts lose money
Play now
VT Markets
4.6/5
VT Markets Review
T&Cs apply, 18+
Play now

Deciphering the Costs of KOSPI Investing: Keeping an Eye on the Bottom Line

Investing in KOSPI isn’t free, and it’s essential to understand the associated costs. Brokers charge various fees, including trading commissions, maintenance fees, and service fees. Additionally, you’ll need to maintain a minimum balance in your account and adhere to minimum trade amounts. These costs can nibble away at your returns, so factor them into your investment decisions.

Choosing Your Brokerage: Your Ally in KOSPI Investment

The brokerage you select is your partner in the KOSPI investment endeavor. From full-service brokers suiting high-net-worth individuals to discount brokers with lower account minimums, and even robo-advisors that automate the investment process based on your goals, there’s a wide array to choose from. Your choice will depend on your investment style and the level of service you desire.

Strategizing Your Stock Selection: Building Your KOSPI Portfolio

With your account funded, it’s time to select the stocks that will form your KOSPI portfolio. From blue-chip stalwarts to dividend-yielding securities, growth stocks, and diversified ETFs, your choices should reflect your investment goals and risk appetite. Consider a mix that balances potential growth with stability to navigate the KOSPI market effectively.

Don’t miss these top stock platform bonuses for 2024

eToro
1.
Favicon
4.7/5
Get Bonus
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Capital.com
2.
Favicon
4.7/5
Get Bonus
80.84%% of retail investors lose money.
VT Markets
3.
Favicon
4.6/5
Get Bonus
T&Cs apply, 18+
XTB
4.
Favicon
4.5/5
Get Bonus
T&Cs apply, 18+
Avatrade
5.
Favicon
4.5/5
Get Bonus
T&Cs apply, 18+

When delving into the world of investing, particularly in a market like the Korea Composite Stock Price Index (KOSPI), it’s crucial to have a grasp of the potential tax implications that could affect your returns – which is quite similar to understanding how to invest in ASX 200 safely and within the law. Understanding this aspect can significantly improve the effectiveness of your investment strategy and ensure that you are not caught off-guard by unexpected tax liabilities.

For foreign investors, South Korea has a distinct set of tax rules that govern capital gains and dividends earned from KOSPI-listed securities. Typically, capital gains for non-residents are not taxed, which is a considerable advantage for international investors. However, dividends are subject to withholding tax, which is currently set at 22% (including local income tax). It’s also worth noting that tax treaties between South Korea and your home country could lower this rate, so it’s imperative to consult with a tax professional who can provide advice based on your individual circumstances.

Moreover, if you’re investing through funds or ETFs that track the KOSPI, the tax considerations can become more complex. These investment vehicles may be subject to different regulations and tax treatments depending on their structure and the jurisdictions they operate in. Therefore, it’s advisable to do thorough research or seek guidance to understand the specific tax obligations that may apply to these types of investments.

Exploring Regional Investment Opportunities: A Global Perspective

As you become more comfortable with how to invest in KOSPI, you may also consider diversifying your portfolio with other regional indices. Learning how to invest in the Nikkei 225 Index, how to invest in the Shanghai Composite Index, and how to invest in ASX 200 can provide broader exposure to the Asian-Pacific markets. Each index has its unique characteristics and opportunities, and a well-rounded investor will benefit from understanding the nuances of these markets.

Investment StepConsiderationsOptions/Actions
Allocating FundsEnsure funds are beyond daily expenses and emergency savingsEstablish a budget for KOSPI investment
Navigating RiskBalance potential returns with possible lossesChoose between large-cap (stability) and small-cap (growth) stocks
Crafting Investment StylePersonal comfort level and investment knowledgeSelect financial broker guidance or independent online broker
Selecting Investment AccountInvestment strategy and risk toleranceChoose between individual, joint, managed, cash, and margin accounts
Deciphering CostsUnderstand broker fees, minimum balance, and trade amountsFactor costs into investment decisions
Choosing Your BrokerageInvestment style, budget, level of service desiredDecide among full-service brokers, discount brokers, and robo-advisors
Funding Investment AccountPreparation of necessary capitalLink bank account and transfer funds for KOSPI investment
Strategizing Stock SelectionInvestment goals and risk appetiteSelect stocks and ETFs for a balanced KOSPI portfolio
Maintaining VigilanceOngoing research and active managementAdjust portfolio in response to market changes
Exploring Regional OpportunitiesUnderstanding of regional market nuancesDiversify by learning how to invest Shanghai Composite Index, Nikkei 225, Hang Seng, ASX 200

Wrapping Up Your KOSPI Investment Guide

In conclusion, setting sail on the KOSPI investment seas necessitates not just a sturdy vessel and a reliable compass but also a keen understanding of the waters you navigate. As we’ve charted throughout this comprehensive guide, your experience will be shaped by the goals you set, the budget you allocate, and the risks you are prepared to encounter.

Understanding the costs involved and selecting a brokerage that aligns with your financial strategy are critical steps to ensure that your investment does not erode under unnecessary expenses. Funding your account is the fuel that propels your investment forward, and the strategic selection of stocks within your portfolio is the rudder that steers your course towards your financial goals.

Remember, vigilance and continuous research are your best allies in maintaining a resilient investment portfolio. As you grow more adept at navigating the KOSPI market, consider expanding your horizons to other regional indices for a diversified and robust investment approach.

As you move on with your investments, we invite you to return to completesports.com for more insightful guides and the latest information. Keep an eye on our on-page banners for current offers that are most relevant to your area. Your financial future is a voyage worth taking with care and wisdom. We’re here to provide the compass and the charts you need to reach your desired destination.

Our unbeatable platforms for purchasing stocks

eToro
1.
Favicon
4.7/5
Play now
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Capital.com
2.
Favicon
4.7/5
Play now
80.84%% of retail investors lose money.
VT Markets
3.
Favicon
4.6/5
Play now
T&Cs apply, 18+
XTB
4.
Favicon
4.5/5
Play now
T&Cs apply, 18+
Avatrade
5.
Favicon
4.5/5
Play now
T&Cs apply, 18+

FAQs About Investing in KOSPI

📈 What should I consider before investing in KOSPI?

Before investing in KOSPI, you should consider your financial goals, risk tolerance, and the amount of money you can allocate to investments without affecting your financial stability. It’s important to only invest funds that you can afford to lose and to understand the risks associated with the stock market. Additionally, you should decide on your investment style, whether you prefer a hands-on approach or the guidance of a financial broker, and choose the right type of investment account that aligns with your strategy.

🔍 How do I select the right brokerage for investing in KOSPI?

Selecting the right brokerage for investing in KOSPI depends on your investment style, budget, and desired level of service. You can choose from full-service brokers, discount brokers, or robo-advisors. Consider the fees they charge, such as trading commissions and maintenance fees, as well as the minimum balance and trade amounts required. Evaluate the brokerage’s reputation, customer service, and the tools and resources they provide to help you make informed investment decisions.

🌐 Can I diversify my portfolio with other regional indices besides KOSPI?

Yes, diversifying your portfolio with other regional indices can be a wise strategy to gain broader exposure to the Asian-Pacific markets. You can learn how to invest in Hang Seng Index, Shanghai Composite, and ASX 200. Each index offers unique characteristics and opportunities, and understanding these can benefit you as an investor. However, it’s important to research and understand the nuances of these markets before investing.

Top CFD Sites
Capital.com
Capital.com
Capital.com Review
4.7/5
eToro
eToro
eToro Review
4.7/5
XTB
4.6/5
Avatrade
Avatrade
Avatrade Review
4.5/5
xm.com
xm.com
xm.com Review
4.5/5
Vantage FX
Vantage FX
Vantage FX Review
4.5/5
FP-Markets
FP-Markets
FP-Markets Review
4.5/5
VT Markets
VT Markets
VT Markets Review
4.5/5
FXTM
4.5/5
Kraken
Kraken
Kraken Review
4.4/5
Our Team
Lucas AziSara Bello
Lucas Azi
Editor
Sara Bello
Editor

Users must be 18+. If you are having trouble with gambling then help and advice can be found at responsiblegambling.org

This site is using Cloudflare and adheres to the Google Safe Browsing Program. We adapted Google's Privacy Guidelines to keep your data safe at all times.

×
Your Promo Code:
The bonus offer of was already opened in an additional window. If not, you can open it also by clicking the following link:
Play now