Social betting sites originate from the combination of sports betting and social media. In the following paragraphs, we will explain in detail what it is, how to place social bets, how to open and manage an account, and what opportunities these platforms can offer beyond traditional betting. It should be noted that, globally, except for some bookmaker and tipster communities, there are still not many platforms entirely dedicated to this.
What is social betting?
Social betting sites are the latest and greatest innovation in the world of betting. They combine the risk of wagering with the usefulness and interconnection of social media. Let’s start by saying that when we talk about social betting, for example in the UK, a country where this type of gaming has gained more and more popularity in recent years, we are referring to three different types of sites and activities. The first group consists of traditional bookmakers, who use the latest social trends to adapt to the rapid changes in contemporary society. Then there are social media platforms where you can challenge friends or acquaintances with sports bets, or share a bet and the related risk and winnings with other people. The third group of sites is made up of real communities dedicated to betting, often created by professional tipsters around whom genuine social media platforms develop.
Betting and social trends
Social media have revolutionized the way we communicate with others in just a few years. They have become an essential tool that has invaded every sphere of our society, from politics to simple entertainment. Betting operators have existed long before the 2.0 revolution that changed our lives, and they too have begun to take advantage of this immense opportunity. If the relationship between bookmakers and bettors was once one-way, thanks to social media it has become a two-way exchange, and it’s now easier for players to stay in touch with their trusted betting sites. One of the first examples was the social community launched by a major international operator.
Social betting with your friends
For those who love betting, the only thing in the world that can give more satisfaction is being able to do it with friends. In the past, this meant meeting at a bar table to fill in a betting slip together, but the world of betting and technology has evolved a lot since then.
| Category | Description |
| Social Media | Social betting sites leverage social trends to revolutionize betting. |
| Features | Mobile apps to share bets, stakes, and winnings among friends. |
| Engagement | Allow you to challenge friends, join communities, or follow tipsters. |
| Social Experience | Opportunity to bet in groups, like at the bar in the old days, but online. |
| Bet Types | Sports matches, transfer market, shared multiple slips. |
| Advantages | Interaction, fun, sharing, and discovering new friends. |
In the age of social media, there are indeed many sites dedicated to this activity, which offer the possibility to involve friends or make new ones, and to share bets, stakes, and possible winnings with them. Determining the outcome of the next big match, placing bets on the transfer market, or even bringing together different experts for multiple slips can be truly fun and stimulating.
Here is a graphical summary of the three steps to follow to place a bet using this method.
- [1] Find the right bet: Browse through the entire site to find the right bet, meaning the one that you believe contains the most value in its odds.
- [2] Split the bet with a friend: Offer the possibility to split the bet with a friend, who will receive a pop-up on their smartphone and can decide whether to accept it or not.
- [3] Share the winnings: Once the bet has been placed, you will also share any potential winnings 50/50.
Being part of a like-minded community
Let’s now explain in detail what the third type of social betting consists of. These are real communities that revolve around professional or amateur tipsters, who offer tips and predictions that you can bet on with a near-certain guarantee of a juicy return.
These communities are often focused on football betting, but not exclusively. Over time, true platforms have emerged that allow everyone to share their predictions on outcomes. Of course, the more predictions turn out to be correct, the more followers the tipsters gain, and consequently their reputation in the field increases.
Some sites also allow you to bet using the platform’s virtual currency and win real prizes, as is the case with TipShow. On these social prediction platforms, users can also communicate with each other, join interest groups, and exchange opinions and advice.
How to open a social betting profile
Before starting to play on social betting sites, you need to sign up and open your personal account. This is a very simple operation that requires just a few steps to complete. There are two different methods to complete this process. The first involves using your Facebook profile and its associated data to complete the registration. This is possible because, unlike traditional bookmakers, not all social sites involve real money winnings. This is the fastest option, but if you want to keep the two areas separate, it’s worth spending a few more minutes and following the standard procedure.
- Register on the site: Access the social betting site and click the Register button to start the sign-up process.
- Enter your details: Complete the creation of your profile by entering the required information in the registration form.
- Make your first deposit: Deposit your first funds into the newly created account and start betting with your first social wagers.
Are there mobile social betting apps?
Betting from the comfort of your couch is convenient, but not always possible. Fortunately, there are also social betting apps designed for those who want to play on the go. And that’s only natural, since this phenomenon was born from social media and thus has mobile as one of its main strengths.
With mobile apps from social betting sites, you can always have access to the best predictions from the most experienced tipsters — but that’s not all. Some apps allow you to place bets yourself: your personal predictions are made public and can receive likes, comments, and recognition if they turn out to be correct. An innovative, dynamic, and interactive way to experience betting.
Why are social betting sites different?
At this point, one question naturally arises: why are social betting sites so special and fascinating? It’s because they represent an unconventional and at the same time very modern approach to the world of betting. Among the many alternative ways of betting that have emerged in recent years — such as betting exchange or fantasy football — social betting stands out thanks to the power of sharing.
Those who frequent special betting sites, for example on political or television events, can engage with other fans of the same topic, and the same goes for sports betting at all levels, from the most popular sport to the most niche one. The only exception is virtual games with bets, which are based on algorithms and last only a few seconds, leaving no room for interaction or analysis.
We’ve summarized the three main advantages of this new approach to betting:
- THEY RELY ON COMMON SENSE We’re all familiar with traditional betting: you play alone against the bookmaker. On social betting sites, instead, you can rely on other bettors, share experiences, and check out the predictions recommended by the community. This is a valuable support, especially when you compare the views of multiple tipsters. Tipster rankings help identify the most reliable sources.
- YOUR PICKS ARE CURATED FOR YOU On traditional betting sites, you’re overwhelmed by countless options. Social betting sites, however, introduce the concept of the curated bet: they focus on quality, selecting the most interesting value bets instead of offering thousands of choices. They don’t guarantee a win, but they provide meaningful support.
- THEY ARE EASIER TO USE Many traditional bookmakers can be confusing with complex layouts, too many buttons, and endless rules. Social betting sites, on the other hand, are designed to be intuitive and user-friendly. Just a few clicks are enough to get started, find your way around, and have fun — even for beginners.
Online social betting security factors
When browsing the internet and placing bets, it’s essential to keep your device and personal data safe. Often, we are exposed to real risks without even realizing it. Fortunately, social betting sites are extremely secure thanks to advanced encryption systems and anti-intrusion protections in most cases.
There are still several best practices every user should adopt to further increase safety. For example, you should never share your login credentials — just your predictions! Also, it’s best to avoid connecting from public or unsecured devices and to choose complex passwords that include uppercase letters, lowercase letters, numbers, and special characters.
Social betting without going through operators
As we’ve seen, social betting is a universe full of facets that goes beyond just traditional bookmakers and operators. There are many websites and apps that operate without the need for a license, since they do not offer the possibility to bet real money. In this context, two particularly interesting models are spreading: prediction sites and peer-to-peer betting platforms.
Prediction sites
Prediction sites are often run by tipsters, meaning sports prediction experts who have earned credibility and a following over time thanks to the quality of their advice. These platforms not only offer predictions, but also provide analysis and strategies to improve your bets. However, it’s always good to remember that no prediction is infallible: comparing multiple sources is always a good idea.
Peer-to-peer betting
This type of social betting allows users to challenge friends or community members directly, freely deciding on the subject of the bet and what’s at stake. There is no fixed schedule: each bet is unique and created by mutual agreement between the parties. These sites do not profit from the bets, but offer an alternative and creative betting environment. They can be a great complement to traditional betting.
A new way of betting projected into the future
We’ve explored in detail the phenomenon of social betting and all its variations. It’s a constantly evolving trend, similar to what has happened with cryptocurrency betting, and for this reason it’s difficult to predict what its final form will be in the coming years.
One thing is certain: the combination of social media and online betting represents an innovative and high-potential idea, capable of combining entertainment, interaction, and sharing into a unique experience.
Our experts constantly monitor the best online bookmakers on the market: these are the ideal reference points for placing a bet, whether it comes from a social betting process or from personal reasoning. The choice is yours!
