In this comprehensive guide to betting on the Veikkausliiga, you’ll discover everything you need to know about wagering on this competitive Nordic league — a tournament that has produced talents such as Jari Litmanen and continues to attract savvy bettors worldwide.
Top 5 Bookmakers for Veikkausliiga Betting
While the Finnish league may not rank among Europe’s elite (sitting around 40th in UEFA’s coefficient rankings), it still offers exciting betting opportunities thanks to its unique format and growing competitiveness. Many international sportsbooks now cover it extensively.
Here are the top 5 international bookmakers for Veikkausliiga betting in 2025:
🏆 Best Bookmakers for Veikkausliiga
| Bookmaker | Rating | Welcome Bonus |
| Sportaza | ⭐⭐⭐⭐⭐ | Up to $500 |
| Ivibet | ⭐⭐⭐⭐☆ | Up to $600 |
| Nova Jackpot | ⭐⭐⭐⭐☆ | Up to $300 |
| Weltbet | ⭐⭐⭐⭐ | Up to $1,000 |
| Betspino | ⭐⭐⭐⭐ | Custom Bonus Offers |
These bookmakers were selected based on four main criteria, which we’ll explore shortly. Only those who perform strongly across all four metrics deserve a place in the top tier of Veikkausliiga betting sites.
How We Selected the Best Bookmakers
Selecting the best site depends on personal betting style, but we used four universal criteria to make our ranking as objective as possible:
🔍 Evaluation Criteria:
- Payout rates and competitive odds
- Availability of promotions related to the Finnish league
- Live betting experience and streaming quality
- Variety of markets (pre-match, live, mobile)
Only operators that consistently perform well across all four were included in our top picks.
Payouts: How Much Can You Win?
One of the most important metrics is the payout percentage — how much a bookmaker returns to the player on average. We calculated both minimum and maximum payout values for common football markets.
Veikkausliiga Payout Range (2025)
| Bookmaker | Payout (%) |
| Sportaza | 91.5% – 94.4% |
| Ivibet | 91.3% – 93.5% |
| Nova Jackpot | 91.0% – 94.0% |
| Weltbet | 91.8% – 94.1% |
| Betspino | 91.2% – 93.9% |
Most operators offer well over 90% payouts, which is solid — especially when compared to other Nordic leagues like the Norwegian Eliteserien.
Bonuses and Promotions for Veikkausliiga
While you may not find as many specific promotions as in top leagues like the Premier League, the best sportsbooks allow standard promos (like welcome offers and cashbacks) to be used for Veikkausliiga betting.
Operators like Supabet, Efbet, and Velobet occasionally offer enhanced odds during key stages of the Finnish season.
Live Betting on Finland’s Top League
Live betting is increasingly popular, and Veikkausliiga matches are ideal for it due to their strategic pace and evenly matched teams.
Make sure your sportsbook offers:
- Live score updates
- Streaming access
- Fast odds refresh
- At least 10+ live markets per match
Most top-tier operators like Kingmaker and BDMbet meet these requirements.
Market Variety: Why It Matters
Beyond the basics, having access to a wide range of markets enhances both strategy and fun. Some matches may have obvious outcomes in the 1X2 market — so exploring combo bets or minute-based wagers can offer better value.
We recommend choosing a bookmaker offering at least 30–40 types of bets per game.
Whether betting via desktop or mobile app, these are the six most popular markets in the Finnish league — three for single matches, and three for season-long outrights.
Match Result (1X2)
| 1 | X | 2 |
| 40.15% | 25.00% | 34.85% |
Statistical data from 2020 shows home advantage remains strong, but away wins still surpass draws.
Both Teams to Score (BTTS)
| BTTS – Yes | BTTS – No |
| 51.52% | 48.48% |
The most common scoreline was 1-1, indicating balanced contests and decent odds on both sides of this market.
Over/Under 2.5 Goals
| Over 2.5 | Under 2.5 |
| 53.03% | 46.97% |
Like the BTTS market, Over outcomes were slightly more common, suggesting an open style of play.
Top Veikkausliiga Outright Markets
Outright or “antepost” bets include predictions for the league winner, relegated teams, and top goalscorer — ideal for those familiar with the season’s narrative.
League Winner
In recent years, HJK Helsinki has dominated the league, having won a record 30 titles. In 2020, they topped the table by seven points over Inter Turku.
Relegation
The bottom team is relegated to the Ykkönen (second division), while the second-bottom enters a playoff. In 2020, RoPS was relegated, and TPS lost the playoff to KTP Kotka.
Top Goalscorer
Unlike major leagues, the Finnish top scorer market features lesser-known strikers with high-value odds. In 2020, Roope Riski of HJK claimed the golden boot with 16 goals.
Can You Win Betting on the Veikkausliiga?
Yes — if you’re prepared. Here are a few tips:
- Stick to licensed international operators like Emirbet, Nationalbet, or Golden
- Study team form, especially home vs away stats
- Explore combo bets and goal markets
- Pay attention to playoff rounds, which often shift momentum
The Five Strongest Teams in Finland
The 2021 edition of the Veikkausliiga kicks off in April, once the harshest winter conditions have passed. While waiting for the action to begin, let’s take a look at the five top clubs that are expected to fight for the title — the most prestigious and historically successful in Finnish football.
HJK Helsinki
The only team to have played every single Veikkausliiga season, and the only Finnish team to have reached the Champions League group stage (1998/99). HJK Helsinki, short for Helsingin Jalkapalloklubi, is the most successful team in Finland, with 30 national titles.
KuPS Kuopio
Kuopion Palloseura, better known as KuPS, is one of Finland’s former giants. With six national titles, they made a remarkable comeback in 2019, winning the league after a dramatic season-long battle with Inter Turku. Before that, their last title was in 1976.
Inter Turku
With one national title (2008), Inter Turku has an interesting story — they chose their name and colors as a tongue-in-cheek reference to the Italian club “Inter,” mocking their local rivals TPS, who once defeated AC Milan at San Siro in the UEFA Cup (1987/88) before losing the return leg at home.
Haka Valkeakoski
Wearing classic black and white kits, Haka Valkeakoski shares the status of second-most successful Finnish club (alongside HPS Helsinki) with nine league titles and 12 national cups. They returned to the Veikkausliiga in 2020 and are aiming to become title contenders again.
Ilves Tampere
Founded in 1931, Ilves is one of the oldest football institutions in Finland. Known as “The Lynxes” (Ilves in Finnish), the team had its golden era in the 1980s, during which they won their only national title.
Betting on the Land of a Thousand Lakes
We’ve reached the final stretch of our Veikkausliiga betting guide. We’ve introduced the best bookmakers, covered market analysis, provided strategies, and profiled the most important teams and players.
Now, you’ve got everything you need to confidently bet on Finland’s top league!
“When my kids play football, I stay away from the field. They must learn by themselves: you analyze the match before and after, not during!”
Frequently Asked Questions
If you still have doubts or questions about betting on the Finnish league, feel free to reach out to our editorial team at
What are the best bookmakers for Veikkausliiga betting?
The best operators offer a strong combination of high payouts, compatible bonuses, reliable live sections, and a variety of markets. Based on our analysis, top choices include:
- Emirbet
- Velobet
- Kingmaker
- Ivibet
- Weltbet
Are there bonuses specific to the Veikkausliiga?
While dedicated promotions for the Finnish league are rare, you can usually apply standard welcome bonuses and multisport promos to Veikkausliiga matches. Bookmakers like Betspino, Supabet, and Beteum often feature universal offers compatible with this competition.
Can I bet on Over/Under goals for a single half?
Yes — but it depends on the bookmaker. Most top operators offer Over/Under markets for both full time and individual halves, especially in high-interest games. Platforms like Nationalbet and Golden usually include these.
Are there any winning strategies for Veikkausliiga betting?
There are no guaranteed formulas in betting. However, adopting smart practices — like analyzing historical stats, using bet calculators, and comparing odds across multiple operators — can significantly boost your chances. Reliable data and bankroll planning remain your best allies.
