Etisalat Nigeria Subscribers to Connect With Celebs And Exclusive Sports

Etisalat Nigeria Subscribers to Connect With Celebs And Exclusive Sports

NEW PROVIDENCE, NJ and LAGOS, NIGERIA–(Marketwired – October 09, 2014) – Kirusa, the leader in voice messaging and social media mobile apps in emerging markets, announced today the launch of its popular services, #CelebConnect and #SportsConnect, with Etisalat Nigeria, a leading telecom operator in Nigeria. With these services, Etisalat Nigeria customers can now stay connected with their favorite celebs and also receive exclusive sports voice bytes on their mobile phones and stay abreast with the latest news from the soccer world. The services can be
accessed on both smartphones and feature phones.

Celeb Connect bridges celebrities and fans, adding voice to their interactions. By providing multiple modes of interactions, Celeb Connect augments the quality of conversations between celebrities and their fans.

From Celeb-to-fans and fans-to-Celeb, Celeb Connect provides a seamless flow ofmessages, and creation of micro blogs. Using the unique voice micro blogging featureof Celeb Connect, celebrities voice their emotions, allowing their fans to hear them, a better option than just reading their text messages on a blog or media outlet. These messages, called Vobolos, are delivered instantly to subscribing fans, creating a “Voice Twitter” like experience. Participating stars include Peter Okoye, Holy Mallam, Sasha P and many more.

Through Sports Connect, subscribers can receive daily updates such as team news, pre and post-match analysis, and quotes of team managers as well as players. With updates about clubs like Manchester United, Barcelona FC, Arsenal, and Chelsea, as well as national teams such as the Ghanaian Black Stars and Nigerian Super Eagles, available on Sports Connect, subscribers can receive their soccer bulletins in English and French languages.

Commenting on the launch, Head of Digital Media at Etisalat Nigeria, Adia Sowho, added, “We are excited to partner with Kirusa for Celeb and Sports Connect services. These popular services attract customers’ attention and connect them to their favorite stars. While Celeb Connect establishes a more personal bond between celebs and fans, Sports Connect offers exclusive soccer news from popular soccer clubs and coaches in a new way, using voice updates and analysis.”

Taranjit Singh Batra, Vice President-Sales, Kirusa, added, “While voice chatting with a celebrity used to be a dream earlier, we are making it a reality for Etisalat Nigeria subscribers with Celeb Connect. With Sports Connect, soccer fans will stay updated on all the football action, from Spanish League to Premier League, and all other soccer tournaments around the world, right from their mobile phones.”

About Etisalat Nigeria
In just 5 years of operations, Etisalat Nigeria has become a major industry player with a growing subscriber base of 19 million in a highly competitive market. Its portfolio of voice and data-centric products include — easy starter, easycliq, easybusiness, and easyblaze; all tailor-made to meet the needs of its customers.

Etisalat Nigeria is one of the 19 operations of the Etisalat Group that spans across Africa, Middle East and Asia serving over 182 million subscribers; and it is committed to delivering innovative and quality services to its growing subscribers.

About Kirusa

Kirusa is the leader in voice messaging and social media mobile apps that enablemobile subscribers to “Have a Voice!” and share their stories with their family andfriends across the globe. Kirusa’s solutions include InstaVoice(R), CelebConnect(TM) and Sports Connect(TM) apps, which are offered in partnership with more than thirty-five mobile carriers in Africa, India, LatAm, and Middle East, as well as via the app stores, and are used monthly by over 80 million mobile users in four continents. Kirusa solutions are built on its patented technology, and its highlyreliable and scalable multimodal and cloud platforms, which process over one billion
events a month. Kirusa has been recognized as one of top 20 most promising technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a registered trademark of Kirusa, Inc.

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