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Google Trends: New Technology Setting Journalists, Internet Users On Fast Lane

Google Trends:  New Technology Setting Journalists, Internet Users On Fast Lane

By Solomon Ojeagbase:

The American multinational Information Technology Company, Google, popularly known for its highly resourceful search engine used in sourcing various topics on the internet, hosted Nigerian sports journalist recently from different newspapers and blogs to a hangout session on Thursday 30th of June, 2016. 


The event was organised to showcase Google's latest technologies, and how it can aid Journalists in gathering information on the internet that are news worthy.

The event took place at Googles's Nigerian office at Muliner Towers in Ikoyi, Lagos. Nigeria. 

Zenith Ziva

The facilitator and convener of the event, Taiwo Kola-Ogunlade, who is the Communications and PR Manger, West Africa for Google, put the team of Journalists through the hangout session.

The workshop demystified puzzles concerning an effective and productive usage of the Internet, bridging the lack of basic information on the medium (internet) that drives the digital media.

It might  interest you to know that not many people know the difference between a browser and the internet, The Google workshop's attendants' doubts were made valid when a YouTube video was played. It showed a group of Google's staff taking to the streets of New York to ask commuters the difference between a browser and internet. To the surprise of the gathering, only two people,  out of a pool of about 15 people questioned‎, answered the question correctly.

The major attraction at the workshop for Journalists was Google's latest product called Google Trends https://www.google.com/trends/

Google Trends help an Internet user to collate trending topics which people are searching for, as opposed to popular topics. Journalists were also informed  that in order to optimally  utilise Google Trends as news hounds,  they must be able to answer the 5 Ws of the  Google Data, namely; 

1. Who is it about?

2. What happened?

3. Where did it happen?

4. When did it happen?

5. Why did it happen?

Answering these five questions, according to Google, will help reporters in writing news stories that satisfy the readers' curiosity in actually searching for information which creates trending topics.

Generally,  it was a time well spent, as all participants learned new useful tips for productive Internet usage from the Hangout session which are bound to improve their news gathering, with the aid of this new technology developed by Google.

Below are a list of some of the searches the workshop  carried out during the session. Interestingly, some of the results may amaze you. However, you can never tell what makes the rounds in the news these days as information now travels at the speed of light.

Kanu Google







Keshi Google







Ali Google







Trending Sport Personalities

1‎. Muhammad Ali

2. Stephen Keshi

3. Nwankwo Kanu 

4. Shaibu Amodu 

5‎. Granit Xhaka

6. Alexandre Pato

7. Joseph Yobo

8. Mohamed Elneny

9. Alex Iwobi

10. Anthony Joshua


Euro 2016 Google







CAF Google






Trending Sport Competitions

1. UEFA Euro 2016

2. 2016 African Nations Championship

3. 2015–16 Premier League

4. Copa América Centenario

5. WrestleMania 32

6. 2015–16 UEFA Champions League

7. African Nations Championship

8. Kuwaiti Premier League

9. Super Bowl 50


Leicester Google







Watford Google







Trending Sport Teams

1. Leicester City F.C.

2. Watford F.C

3. Celta de Vigo

4‎. FC Midtjylland

5. A.F.C. Bournemouth

6. England women's national football team

7. Sporting de Gijón

8. Panama national football team

9. France national football team

10. Akwa United F.C


Most Searched Sports Brand

1‎. Nike

2. Adidas

3. Converse

4. Air jordan

5. Lacoste

6. Kickers

7‎. Reebok


Mourinho Google







Trending International Managers (Club)

1. Jose Mourinho

2. Diego Simeone

3. Claudio Ranieri

4.Guus Hiddink

5‎. Alex Ferguson


Apps Google







Top Android Apps (Free)

1.Top Eleven

2. Dream League Soccer 2016

3. 8 Ball Pool

4‎. Football 2016

5. Score! Hero

6. EA Sport FIFA 16

7. Wrestling Revolution 3D

8. Real Wrestling 3D

9. Ultimate Football

10. Soccer 2016


Most watched YouTube Video (sport category)

1. Find your fast


2. Top 50 Craziest Football Skills Ever


3‎. Top 20 Assists Ever in Football History


4. Top 10 Goal Celebrations


5. Funniest Red Cards in Football (Soccer) History ✪ Top 10


6. Top 10 Penalty Kicks


7. Highlights: Chile v. Nigeria – FIFA U17 World Cup Chile 2015


8. Highlights: Nigeria v. USA – FIFA U17 World Cup Chile 2015


9. Cristiano Ronaldo's Son Meets Messi, Interrupts Interview Dressed as Superman


10.Football Respect ● Beautiful Moments ● 2002-2015 | Football is nothing without Respect | Part 4


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