The Ivorian Ministry of Sport launched an official campaign to drum up support in the troubled west African country for the national football team at the World Cup.
Under the slogan “win for the Ivory Coast”, the ministry appealed for the nation to rally around the ‘Elephants’ as they prepare to head to the finals in Brazil.
The country’s sports ministry urged the population to rally behind captain Didier Drogba and his teammates by “disregarding political, religious and other divides to unite as one to push ‘our Elephants’ towards victory”.
The World Cup campaign should be “a time of gathering, mixing of populations and exchanges to put the spotlight on the national team and support it, but also to allow Ivorians to communicate in public, in neighbourhoods, and across all friendly areas,” stressed the ministry.
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