Match Hospitality has confirmed that Nigeria’s leading sports events and hospitality company, Integral, has been appointed as the Exclusive Sales Agent in Nigeria for the sale of the Official Hospitality Programme of the 2018 FIFA World Cup Russia.
Match Hospitality is the exclusive rights holder of the 2018 FIFA World Cup Russia™ Official Hospitality Programme and is the only company worldwide that has been officially appointed by FIFA to promote and sell, either directly or via its global network of sales agents, official commercial hospitality packages including guaranteed match tickets.
The Company has successfully operated the FIFA Commercial Hospitality Programmes for the 2010 FIFA World Cup South Africa and more recently, the 2014 FIFA World Cup Brazil, where over 290,000 commercial hospitality packages were sold, significantly surpassing the previous largest hospitality programme in international sports events.
Pascal Portes, Chief Operating Officer of MATCH Hospitality, said: “We feel a tremendous sense of pride in the product range offered by MATCH Hospitality as FIFA’s official hospitality rights holder for the 2018 FIFA World Cup Russia.
“Nigeria is an established and very passionate market, and we are extremely optimistic about the sales potential for our hospitality programme in 2018. We know that Integral are our best partners to open the door to a thriving Nigerian market ready for the extraordinary experiences promised by this exceptional FIFA World Cup™ environment.”
Abimbola Ilo, Managing Director of Integral, added: “We are delighted to act as the Exclusive Sales Agent of MATCH Hospitality in Nigeria for the sale of the 2018 FIFA World Cup™ Official Hospitality Programme.
“After months of negotiations and discussions this deal clearly confirms Integral’s pedigree to have been selected, and on an exclusive basis in Nigeria. This basically means now that we have the entire inventory to deliver unforgettable experience to all our clients during the FIFA World Cup, right from the moment they think about attending the event to support their team.”
The FIFA Hospitality Programme offers clients guaranteed match tickets bundled together with a wide range of services such as facilities at the stadiums (including private suites, lounges and marquee tents), gourmet catering, preferential parking, entertainment and gifts.
MATCH Hospitality, whose portfolio also includes other major high-profile sports events, is based in Zurich with offices in London, Manchester, Moscow, Johannesburg and Rio de Janeiro.
Integral, based in Lagos, Nigeria, is a leading sports marketing consulting practice.