- Power Horse to become the Club’s Official Energy Drink Partner
- The multi-year partnership covers countries across Africa, the Middle East, including Turkey
Power Horse and Manchester City today announced a multi-year partnership where Power Horse becomes the Club’s Official Energy Drink Partner. The partnership will cover multiple countries across Africa and the Middle East as well as Turkey, and is spirited into being “Unstoppable Together”, which will also be leveraged across various communication channels.
Salvatore Caizzone, CEO and Shareholders Committee Member at the Power Horse Company, commented: “We are truly excited to partner with such an amazing team like Manchester City. In football as well as in business, success and winning are very important. To win you need to be tenacious, focused, work as a team and get every single ounce of energy from yourself and others. Power Horse’s purpose is to help people feel on top of their world. Our vision is a world where people can be at their best, hence unstoppable in pursuing their dreams.”
Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “Power Horse is an exciting brand and we are delighted to announce this partnership with Manchester City. City has a huge number of passionate fans across Africa and the Middle East who we know will love the co-branded cans when they launch next year. This will be a great way to kick off our partnership and we look forward to working together over the coming seasons.”
To celebrate this partnership, Power Horse will launch co-branded cans featuring the Manchester City crest from early 2019.
Power Horse is famous for its black stallion logo that symbolizes the brand’s values of strength, power and energy. Its products include The Original, Red Rush, Energy Malt and a Zero Sugar option.
Manchester City are the reigning champions of English Premier League, and hold the record of most points, highest number of wins in a row and the most goals scored ever in a season for their 2017/18 winning Premier League campaign.