The signing of Yakubu Aiyegbeni attracted attention from all around the world on Monday afternoon, as the Royals captured the most high profile signing of the early stages of Deadline Day.
Social media feeds sprung to life as news broke that one of the Premier League’s most noteable goalscorers was heading to Madejski Stadium, with Yakubu trending worldwide on Twitter – particularly dominating the service in the UK and Nigeria.
Indeed, the name ‘Yakubu’ was seen on an incredible 10.5 million Twitter timelines throughout Monday, whilst the Vine announcing the striker’s signing from the official Reading account has been looped almost 2 million times.
The club’s official Facebook post hailing the player’s arrival was seen by 90,000 people, whilst a snap of his contract signing on the Reading FC Instagram page received more likes than any picture in the account’s history.
Naturally Sky Sports News were among the first to report the capture, though TV channels far and wide also ran with the story, including South African network Super Sport.
There was plenty of coverage in Tuesday morning’s papers, both domestically and abroad, with The Guardian Nigeria splashing the blue and white hoops across their sports pages.
Reading Football Club’s Digital Content Manager Ross Jeavons said: “Naturally with such a recognisable name arriving on one of the busiest media days of the year, our content was going to get plenty of exposure. The department aims to be creative with all of our output and hopefully we made the most of the coverage. Ultimately though, we give credit to the Yak himself for earning the headlines!”