For over ten years, it has been one of the most popular talent shows among music fans and betting enthusiasts. Welcome to the X Factor betting guide. Read this analysis to discover the best bookmakers to bet with, the available markets, the odds, and how the format works. Ready to place your bets on the next big music star?
Above you’ll find the main topics covered in this X Factor betting guide. Click on any of them to jump straight to the section you’re most interested in, or follow our recommended path, starting with the list of the best bookmakers. Find out if you’ve got the X Factor for betting on X Factor!
The Best Sites to Bet on X Factor
Before diving into our analysis of X Factor betting sites, let’s highlight the top choices in case you’re looking to place a wager on this famous talent show. Most of the top online bookmakers offer X Factor markets, so in our Top 8 we’ve included those with the best payouts, bonuses, and widest market selection.
| Bookmaker | Rating | Welcome Bonus | X Factor Markets | Highlights | Visit |
| Sportaza | 5/5 | 100% up to €150 | 2+ markets | High payouts, Weekly reload bonus, Esports coverage | Visit Site |
| Betinia | 4.9/5 | 100% up to €100 | 3+ markets | Cashback offers, Extensive betting options, User-friendly interface | Visit Site |
| Wild Tokyo | 4.8/5 | 210% up to €500 + 250 Free Spins | 2+ markets | Generous welcome package, VIP program, Unique theme | Visit Site |
| Nomini | 4.7/5 | 100% up to €100 | 2+ markets | Customizable bonuses, Wide range of promotions, Mobile-friendly | Visit Site |
| Lamabet | 4.6/5 | 100% up to €500 + 200 Free Spins | 2+ markets | Weekend reload bonuses, VIP club, Diverse payment options | Visit Site |
| DachBet | 4.6/5 | 100% up to €100 | 2+ markets | Monthly free bets, High football payouts, Live betting features | Visit Site |
| Casinova | 4.5/5 | 100% up to €100 | 2+ markets | Weekly cashback, Loyalty rewards, Extensive sportsbook | Visit Site |
| Kingmaker | 4.5/5 | 100% up to €100 | 2+ markets | Early payout offers, VIP cashback, Crypto-friendly | Visit Site |
| Playamo | 4.4/5 | 100% up to €500 + 100 Free Spins | 2+ markets | Fast payouts, Crypto payments, Wide game selection | Visit Site |
| Powbet | 4.4/5 | 100% up to €150 | 3+ markets | Accumulator boosts, Esports betting, User-friendly platform | Visit Site |
Our selection has been made independently and objectively, just like all those featured on our site. If you enjoy special bets, you might also want to compare it with our ranking of the best sites for betting on international talent shows. In the meantime, here is our list of the best X Factor betting sites by strength.
Top X Factor Betting Sites by Category
| 🏆 Best Overall X Factor Bookmaker 2025 | Sportaza |
| 🎤 Highest X Factor Winner Odds | Betinia |
| ⚡ Most Betting Markets on X Factor | Powbet |
| 📺 Best for TV & Entertainment Bets | Wild Tokio |
| 🆚 Best for Head-to-Head Bets | Kingmaker |
| 💺 Odds on Winning Judge | DachBet |
| 🎁 Best Promotional Offers | Nomini |
| 📱 Best Mobile Betting Experience | Lamabet |
| 💳 Multiple Payment Methods | Playamo |
| 💸 Fastest Withdrawals | Casinova |
Among the parameters considered were the availability of other special bets and the possibility of placing live bets. Now let’s dive into the analysis of X Factor bets with a look at the odds.
X Factor Odds and Payouts
Betting on X Factor means being able to choose from a variety of bet types. Undoubtedly, the most appealing for fans is the one on the talent show winner. So let’s take a look at the odds on the top contestants of the 2024 edition, which started in September.
| Contestant / Judge | Odds* | Recommended Bookmaker | Safe Link |
| Mimì Caruso | 2.75* | Betinia | Visit Site |
| Laura Fetauh | 6.50* | DachBet | Visit Site |
| Lorenzo Salvetti | 6.50* | Powbet | Visit Site |
| Elmira Marinova | 11.00* | Sportaza | Visit Site |
| Les Votives | 11.00* | Playamo | Visit Site |
| Francesca Siano | 12.00* | Wild Tokio | Visit Site |
| Beatrice Fita | 13.00* | Sportaza | Visit Site |
| Daniel Gasperini | 20.00* | Powbet | Visit Site |
| Frammenti | 33.00* | Betinia | Visit Site |
| Pablo Murphy | 36.00* | Playamo | Visit Site |
| Patagarri | 50.00* | DachBet | Visit Site |
| Potara | 50.00* | Wild Tokio | Visit Site |
| Dimensione Brama | 56.00* | Sportaza | Visit Site |
*Odds are subject to change. Please check the latest odds on the recommended betting site.
Just like public and critics, betting sites often disagree on the odds for judges and contestants. Surprising outcomes—like the 2021 win of Santi Francesi—can offer opportunities for profit if you spot the bookmakers who are underestimating your favorite, thus offering higher payouts for their victory.
Available Bet Types on X Factor
Now we move to a crucial aspect of our X Factor betting guide: the market types. Available bet types are not extremely numerous, but they can vary as the show progresses. Let’s explore the most common ones.
Winner Bets
The most important and straightforward X Factor market is the one that asks you to predict who will win the show. Contestants are divided into four categories, and their performance quality will influence the odds throughout the show.
Winning Judge Bets
Each group of contestants is assigned to a judge, who chooses songs and coaches performances. One of the most popular markets is to predict which judge will win the competition, meaning which team will produce the final winner. In 2024, Manuel Agnelli returns as one of the four mentors and is currently the bookmakers’ favorite.
First Eliminated
As we’ll see later, many bookmakers offer live X Factor betting. In each episode, some contestants are eliminated by the judges’ vote, and the First Eliminated market lets you predict who will leave the competition first.
Head-to-Head Bets
This market is similar to those in sports like Formula 1. You’ll have to predict which contestant will outperform another selected by the bookmaker (either by placing higher or surviving longer). This can apply to overall rankings or to a single episode.
X Factor Betting Bonuses and Promotions
As X Factor betting continues to grow in popularity, many international online bookmakers now offer bonuses and promotions for bets on the most famous talent show on TV. Most of the time, these come in the form of cashback offers.
Although many betting bonuses are advertised in connection with sports events, they often apply to all betting markets, including special bets such as those on talent shows like X Factor. Always check if your bonus includes this category before placing your bet.
Tips for Betting on X Factor
Let’s switch topics and try to answer a common question: what are the best strategies for betting on X Factor and possibly winning? While there’s no magic formula in gambling, there are some good practices that can increase your chances of making successful picks.
- Understand the rules and format of the competition
- Follow weekly shows to see how songs are assigned
- Study previous editions: which judges have been most successful?
- Take advantage of live betting promotions
- Place live bets if you regularly watch the show
- Payouts tend to be competitive: choose your favorites wisely
- Identify the most promising contestants early and track their progress
These tips can be applied to many reality show bets, not just X Factor. Whether you’re betting on talent contests, reality series, or music competitions, research, preparation, and understanding the contestants are essential to making informed decisions.
X Factor Format: How the Show Works
As we mentioned earlier, to bet effectively on X Factor, it’s important to understand how the competition works. The 2024 edition marks the 18th season of the show, and the format has evolved over time. Here’s how the current edition is structured.
The show begins with open auditions, followed by several elimination rounds, including bootcamps and the “last call” phase, leading to the final live shows where the real competition takes place. Betting becomes available during the live stages, either in pre-match (antepost) or live mode.
The 16 contestants are now assigned to 4 judges regardless of age or gender, unlike in earlier editions where there were predefined categories. Typically, judges play a key role in determining the winner, although audience voting may also influence the final outcome.
Iconic X Factor Figures
Since its first season, X Factor has been a global phenomenon. Over the years, both contestants and judges have contributed to the show’s immense popularity. Let’s take a look at some of the most iconic personalities associated with X Factor across various countries.
- Simon Cowell: The mastermind behind the X Factor format, Simon has been a judge in multiple editions of the show across different countries. Known for his blunt and honest feedback, he’s helped discover and launch numerous global music stars.
- Nicole Scherzinger: A regular judge on several international X Factor editions, she’s praised for her charisma, vocal expertise, and support for emerging talents.
- Leona Lewis: Winner of the UK edition in 2006, she became an international success with her hit “Bleeding Love.” Her victory marked a turning point for the show’s credibility as a talent-launching platform.
- One Direction: Formed during the UK X Factor, this boy band didn’t win the show but went on to achieve global stardom, proving how the format can create icons beyond the official winners.
- Dermot O’Leary: Long-time host of the UK X Factor, known for his professionalism and strong connection with the audience. His presence became a staple of the show’s live broadcasts.
Fun Facts About X Factor
As one of the most iconic global talent shows, X Factor has built its reputation not only through talent but also through memorable moments and fun facts. Below are some interesting stories that, while not directly linked to betting, can enrich your experience and curiosity about the show.
- The importance of the host. Every great show needs a great host. X Factor is no exception. Over the years, various personalities have hosted different versions of the show across countries, often becoming beloved figures thanks to their energy and ability to connect with contestants and audiences alike.
- Judges: the real X Factor. While contestants compete for glory, it’s often the judges who leave a lasting mark on the show. Across different editions worldwide, over 28 judges have taken part, with some becoming true fan favorites thanks to their charisma and coaching skills.
- A show that changed networks. In many countries, X Factor has switched broadcasters over time—a rare move for such successful shows. Yet, this change often brought fresh energy and helped the show reach new audiences across different platforms.
Do Your Bets Have the X Factor?
Our X Factor betting guide is coming to an end, and it’s time to recap what you’ve learned. We’ve identified the best bookmakers for placing your bets, analyzed the most common markets and promotions, and shared useful strategies to boost your chances.
We’ve also covered the show format, introduced some of the most iconic personalities, and shared interesting trivia. Now it’s your turn: you have everything you need to find out if your X Factor bets have the true X Factor!
FAQ
What are the best X Factor betting sites?
Here’s our updated list of the top bookmakers for betting on X Factor:
- Sportaza – Best all-around X Factor site
- Betinia – Highest odds on the winner
- DachBet – Great for judge-related bets
- Powbet – Wide selection of markets
- Wild Tokio – Intuitive and stylish platform
Can you bet on X Factor?
Absolutely! X Factor betting is becoming increasingly popular, as more and more betting platforms include entertainment markets. This means you’ll find multiple betting options available each season, making it a fun alternative to traditional sports betting.
What are the odds on the X Factor winner?
Odds will vary depending on the bookmaker. However, our comparison of odds on the X Factor winner shows that payouts are often very competitive—sometimes even better than in regular sports betting. Betting on the winner could turn out to be a smart choice.
Are there any bonuses for X Factor betting?
Yes! While the availability of promotions depends on the platform, most betting sites offering X Factor markets also provide bonuses or compatible promos. Cashback on losing bets is one of the most popular offers linked to entertainment betting.
