252 games and 95 goals in the Premier League, 57 international matches for the Super Eagles with 21 goals – “Yak” Yakubu Ayegbeni is one of the greats of Nigerian football, and now ambassador for the online gaming pioneer Interwetten in the Nigerian market.
Interwetten, founded thirty years ago, announced its entry into the Nigerian market in March this year – a significant milestone for the company. With the signing of Yakubu Ayegbeni, a high-profile ambassador now to be integrated into all advertising activities, Interwetten shows its commitment to Nigeria as a major market for the company. It is the first time in its history Interwetten will partner with an official ambassador on this large scale.
Yakubu will feature in communications throughout Nigeria, including major print and online advertising. In addition, a unique betting feature called “Yakubu Tip” will feature on social me-dia and interwetten.ng each week. Yakubu will also carry out appearances for Interwetten in Nigeria.
The signing marks an important step for Interwetten and shows intent to be in Nigeria for the long-term. Interwetten will also participate in local social projects together with Yakubu.
Yakubu Ayegbeni: ” When choosing my partners, it is really important to me that the chemis- try is right and that was immediately obvious after the first talks. Interwetten has been a reliable and serious partner in sports for decades, in countries all over Europe. It will be a very exciting partnership and homecoming for me too!”
Dominik Beier, Speaker of the Board at Interwetten: “We are very happy that with Yak we can embrace great things. The passion for football is enormous in Nigeria, footballers are idols. It was therefore clear to us that, for the first time in the history of the company, we would be looking to partner with a former Nigerian professional footballer as our official ambassador. In Yakubu we feel we have found that perfect partner and look forward to experiencing the excellence of Nigerian football fans for ourselves. We want to ensure that our customers in Nigeria receive the highest quality product, so we were also looking for someone who had set an example of this during his career. We are just at the beginning of a long journey in Nigeria, now it really starts!”
Betting is our Sport.
Interwetten offers the best online entertainment, with around 1.8 million customers and a bet-ting revenue of about 2 billion euros. In addition to classic sports betting, Interwetten’s portfolio is supplemented by a comprehensive live betting service. In 2019, bets were placed on 140,000 LIVE events. There are also casinos, LIVE casinos and a large number of exciting games. Interwetten offers its customers a casino atmosphere around the clock. More than 30 providers are in the product range and more than 1,200 games are on offer.
Interwetten was originally founded in Vienna in 1990 as a sports betting provider and has been online with the website www.interwetten.com for over 20 years. Interwetten distributes more than 95 percent of its revenue to its customers as profits.
With a National License from the National Lottery Regulatory Commission (NLRC), Interwetten receives the right to offer sports betting and associated products nationally in Nigeria via the new domain interwetten.ng. The founding member of the European Gaming and Betting As-sociation has been licensed in Malta by the Malta Gaming Authority (MGA) since 2005. Inter-wetten has also successfully completed licensing procedures in Italy, Spain, Schleswig-Hol-stein (Germany), Ireland and Sweden. In Germany, Interwetten has participated in the sports betting concession process in 2012 and 2020.
In the area of player and consumer protection, Interwetten is committed to the highest stand-ards on all domains.
Mobile: www.interwetten.com/mobile / www.interwetten.ng/mobile
For questions please contact:
Lukas Reichl, Leader Sponsoring & PR
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