My.Club – an adult premium subscription platform for content creators – has offered Inter Milan up to $100m to become the official kit sponsor of the club through the 2029 season ($20m per season).
Inter Milan are on their way to the Champions League final. However, the Italian football giants don’t have a kit sponsor.
Despite signing a deal worth €85 million (£75m/$94m) in September 2021, Inter had not received any payments this season from shirt sponsor DigitalBits, a crypto currency firm.
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In November, Inter’s corporate chief executive,
Alessandro Antonello, confirmed that the club was seeking a replacement sponsor.
My.Club has already secured an exclusive official account for the team on its platform, my.club/InterMilan (invitation is also featured there).
Fans will benefit from this partnership because Inter Milan’s stars will need to confirm their authenticity via My.Club’s exclusive ‘No
Fake Creators’ verification system.
Hence, fans will be sure they personally chat with their favorite players. It also opens new opportunities for Inter Milan to host planned AMAs with players and club legends, and post exclusive video content, including training footage for the Champions League Finals, etc.
“Here at My.Club we’re all about penetrating new verticals. Much how Inter’s players squeeze their balls into tight spaces, into the box
and then score, we’re looking to do the same,” said Mike Ford, Vice President at My.Club.
“We want to sponsor them as they conquer Europe. We can increase their visibility along the way and help drive interactivity, engagement and ultimately boost their authentic
communication with fans. We’d love to see Lautaro Martínez sharing his exclusive footage on My.Club after the final CL game vs Man City.”