The ATP Tour announced on Wednesday, August 21, a 50 percent increase in its sponsorship revenues over the past 12 months.
ATP CEO Massimo Calvelli, as reported by ATPTour, disclosed this, attributing the increase to the signing of nine new global partners and multiple partnership renewals.
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“Our partners are committed to enhancing the promotion of the sport, attracting new fans, and supporting our members and communities through ATP Serves. They have also embraced our OneVision strategic plan,” Calvelli said.
“This has laid the foundation for growth through more premium events, rights aggregation, and a game-changing profit-sharing agreement, creating a true partnership between players and tournaments.”
He also revealed that organizers have projected an 89% increase by 2026.
“This season’s commercial success has seen the ATP Tour grow its sponsorship revenues by 50% compared to 2023, with an 89% increase projected by 2026,” he added.
Calvelli highlighted significant growth in both digital and social platforms across official ATP Tour channels.
“Followers grew seven percent to 9.7 million in the 12 months to June 2024, with video views up 159% and reach increasing 48% to 2.9 billion over the same period,” he stressed.
“Partners have benefited from comprehensive digital, social, and branded content exposure, in addition to on-site activations at tournaments in marquee cities across the globe.”
New global partners signed since 2023 include PIF, Lexus, Yokohama, Haier, Waterdrop, LONGi Solar, Sense Arena, OFX, and most recently Fitline. During this period, the ATP Tour also renewed long-standing partnerships with Infosys, Lacoste, Dunlop, and Asti Docg.
These partners join an array of leading global brands, including the ATP Tour’s Premier Partner, Emirates, as well as Nitto, Rolex, Nilox, and Sense Arena. The ATP and WTA also entered a joint licensing partnership with game maker Nacon for the TIEBREAK tennis game.
