Super Eagles Alex Iwobi’s Everton has agreed a club-record partnership deal with Danish sportswear brand hummel.
Everton confirmed the deal in a statement released on their official website on Wednesday.
This means hummel will take over from umbro who has been in partnership with Everton since 2014 and will continue the partnership until the end of the 2019/20 season.
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The statement from the Meyserside club reads: “Everton Football Club has agreed a Club-record technical partnership with sportswear brand hummel.
“The three-year agreement will see hummel manufacture and supply Everton with bespoke playing, training and travel wear ahead of the 2020/21 season.
“As technical partner, hummel will kit out the Men’s, Women’s and Academy squads as well as the Club’s coaching and Everton in the Community staff.
“Founded in 1923, Danish sportswear brand hummel are one of the oldest team sport brands in the world with an incredible footballing heritage. The deal will see the Blues become hummel’s global flagship club partner.”
Speaking on the new partnership, Everton Chief Executive, Denise Barrett-Baxendale, said: “This announcement marks the start of an exciting new commercial relationship as we welcome hummel to Everton.
“It is really important that we drive maximum value from our commercial deals and this is a Club-record deal for a technical partnership for Everton. It is also important we work with brands that share our ambition and we have all been impressed with hummel’s originality, commitment to quality and vision to challenge expectations. We look forward to working with them to deliver our players and supporters an exciting range of products over the coming years.”
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