The NBA has Intensify effort to expand its presence in Europe, reports Completesports.com.
The NBA commissioner Adam Silver revealed that it is presently discussing with FIBA to expand its presence in Europe, possibly through an annual tournament or an NBA-operated league.
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This initiative, although under consideration for decades, has gained momentum now that the NBA’s new media rights deals for the 2025-26 season have been finalized.
“We certainly haven’t made any definitive decisions,” Silver told Tim Reynolds of The Associated Press.
“I continue to believe there’s an enormous opportunity here. It’s not something where we’ll transform a league structure in the short term. But I think that there’s an appetite among our team owners for additional investment in global basketball.
“We have a huge initiative in China. We have a huge initiative in Africa. Given the quality of the basketball here in Europe, it would seem to make sense that we should be doing something here as well,” he added.
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