It was a thrilling atmosphere on Sunday, 26 October 2025, as passionate football fans converged on the Hardrock View Café at Landmark Centre, Oniru, Lagos, for the electrifying El Clásico Watch Party hosted by renowned skin and body care brand, NIVEA..
The event had in attendance fans of Real Madrid, Barcelona as well as fans from other football clubs.
Top celebrities who graced the NIVEA El Clásico Watch Party included Big Brother Naija Season 7 star Henry Oche, popularly known as Groovy, and ace comedian Michael Amanesi, better known as MC Lively.
Also at the event were the Country Manager, Beiersdorf Nigeria, makers of NIVEA, Dele Adeyole; Senior Brand Manager, Fatodun Mobola; Assistant Brand Manager Omolaja Dieko and Marketing Manager Fiyin Toyo.
It was an unforgettable experience for the fans as they were treated to exciting Nigerian hit songs by the DJ, as well as enough to eat and drink.
At the end of the day, it was Real Madrid fans who celebrated as the Los Merengues triumphed 2-1 over their eternal rivals Barcelona, thanks to goals from Kylian Mbappe and Jude Bellingham, while Fermin Lopez got the Catalans’ goal.
With seconds remaining in the game the Real Madrid fans were already up on their feet blowing their vuvuzelas and turned the whole place to a party-like atmosphere.
After the thrilling encounter, the celebration continued with an exciting after-party that featured a raffle draw, where one lucky fan walked away with a brand-new 50-inch television. Other attendees also won exciting prizes, including NIVEA-branded shirts and umbrellas.
Speaking at the event Country Manager, Beiersdorf Nigeria, Adeyole said: “Just to provide some context, Beiersdorf, a global manufacturer of NIVEA products, is an inventor of modern skincare, and we aspire to be the best skincare company in the world.
“The care we give to the skin is beyond skin, actually, because we also care for our consumers. That’s why we’ve brought them out to watch El Clasico, which is, of course, the biggest soccer event next to the World Cup and Champions League. This is what the connection is all about – connecting with our consumers and two powerful iconic brands, Real Madrid on one side, and NIVEA on the other.”
Adeyole explained further that the motivation for the watch party was to enable connection.
“We all need social connections, especially post-COVID,’ he said. “We bring people out to actually enjoy this atmosphere because we know football is a people’s game. Nivea just wants to bring people out to connect, have meaningful conversations, and enjoy themselves.”
On how this go beyond entertainment, Adeyole added: “This is beyond entertainment for us. Right now, we’ve signed a partnership between NIVEA and Real Madrid till 2030. What this means to the Nigerian consumers is that we’d have a repeat of El Clasico because the partnership continues to 2030. And we’re looking forward to even making it bigger.”
