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‘Sport Can Build ₦‎2 trillion Economy For Nigeria’ —CEO Sports Nigeria, Obi

‘Sport Can Build ₦‎2 trillion Economy For Nigeria’  —CEO Sports Nigeria, Obi

Chief Executive Officer of Sports Nigeria, Nkechi Obi, has said that the Nigerian sport industry can deliver a N2 trillion economy if the nation build a sustainable pathway for raw talents across the nation.

Nkechi stated this at the unveiling of the Sports Nigeria brand.

Recall, Nigeria government become the first nation in Africa to design and approve a National Sports Industry Policy.

It is believed the policy will be a major and massive step in formalizing the Sports sector as a significant contributor to national development in all facets but most importantly, economically as an engine for job creation.

On the back of the new policy, Nkechi said if necessary infrastructures are provided for raw talents across the nation, Nigeria boosts her economy value.

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“It is not about going to the Olympics. I always want people to understand; that it is not about going to the World Cup,” Obi was quoted on

“We will always go and there will always be 22 people who will always suit up. There will always be 30, 40, or 50 people, who we will send to the Olympics, it is not about that.

“It is about the 100 million people, who want to do sports and they have no where to go…who are prepared to spend N100 everyday, fulfilling their passion and deliver a N2 trillion economy…it is about us having a sustainable part way for a raw talent to go for another raw talent to finish all that.”

According to Chairman, Sports Nigeria, Babatunde Folawiyo:“The initiative is a vicious circle because as you make more impact on the social side, it encourages the business side. As you make more impact on the business side, it leads you to greater achievement on the social side.”

Folawiyo added: “They all combine to feed each other and hopefully, we will get to the spot where the rest of the world has gotten to.”

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