Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Setanta Sports have reached an agreement to renew broadcast deals in 10 Eurasian markets, whilst also signing a long-term agreement in Ukraine.
The deals, which all begin at the start of the 2021-22 season, ensure that Setanta Sports, the number one provider of live sports in Eastern Europe, Central Asia and Caucasus, will be the home of Bundesliga football until at least the conclusion of the 2024-25 campaign.
Setanta has been broadcasting the Bundesliga in Eastern Europe, Central Asia and Caucasus since the 2015-16 season, and will continue to deliver world-class German football in Armenia, Azerbaijan, Belarus, Georgia, Moldova, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan. In addition, the Bundesliga will become a key component of Setanta Sports’ latest channel – Setanta Sports Ukraine.
Bundesliga International CEO Robert Klein said: “This new deal extends our relationship with Setanta Sports through to the 10-year milestone, and we are delighted to continue bringing the best of the German top flight league to fans throughout the region. The Bundesliga has long been a place for world class players from all over the world to establish themselves and I am confident that our current crop of stars, including reigning UEFA Men’s Player Of The Year Robert Lewandowski, will inspire the next generation of talent from Eastern Europe, Central Asia and Caucasus.”
Dwyer McCaughley, Chief Executive of Setanta Sports, said: “FC Bayern München’s Champions League win in August proves the strength of the Bundesliga as a league. This, coupled with the continued growth of Setanta Sports in Eastern Europe, Central Asia and Caucasus, will make for a beneficial partnership in the coming years between Setanta and the Bundesliga. I am excited to add the Bundesliga to the Setanta channel line-up in Ukraine and I am extremely pleased that Setanta Sports 2 will continue to be the home of the Bundesliga in 10 countries in Eurasia.”
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