Popular Nigerian rapper, Emeka Akumefule, known as Blaqbonez has promised to unleash the “ginja” following his unveiling as the first-ever brand ambassador of top sports betting company, GinjaBet, reports www.completesports.com.
Blaqbonez made this promise on Saturday at his unveiling titled “GinjaBet Major Launch & Blaqbonez Brand Ambassador Unveiling” which took place at the Admiralty Event Center (Naval Doc Yard) Ahmadu Bello Way, Victoria Island, as Lagos witnessed the fusion of football fever, music culture, and betting excitement the GinjaBet way.
Blaqbonez who is signed onto Chocolate City Records and has hit tracks like “Emeka must shine” and “Ohema” also expressed his readiness to play a pivotal role in GinjaBet’s mission of bridging sports, entertainment and community engagement in Nigeria.
As one of Nigeria’s most dynamic rappers and entertainers, known for his fearless personality, lyrical wit, and cultural influence, Blaqbonez who is a passionate football fan and active bettor brings authenticity, street credibility, and creative flair to the GinjaBet brand.
The rapper spoke on how passionate he is about sports, particularly football and how he still finds time to play football regularly despite his very busy schedule as a musician.
“I just love sports. I love playing football, I love sports generally. All my life, it has just been one of those things I enjoy doing. Back in school, I used to play football regularly. Even now, I still play and I host football tournaments,” he told www.completesports.com.
The rapper who is a graduate of the Obafemi Awolowo University (OAU), Ile-Ife, Osun State added that he enjoys other sports such as basketball, athletics and maybe swimming, explaining that “I think I am just naturally sporty.”
On how he plans to promote GinjaBet as the brand ambassador, Blaqbonez said he would be doing that through the community and social media platforms.
“As the GinjaBet ambassador, I have plans to leverage my influence on social media and my grassroots football involvement to connect with fans,” the musician said.
“I already have this football tournament I play, and I will be bringing more people on board. I also see myself as a pundit, so I will be giving people betting tips and advice. For example, my first tip today, Chelsea is beating Crystal Palace.”
Blaqbonez further said that he plans to stay authentic as the brand ambassador
of GinjaBet, explaining that he intends to stay consistent across his social media platforms, even as his face will be seen everywhere.
“I am just going to be myself. Being myself is consistent. If there is ever a conflict between my personal values and the brand, we will talk about it but I feel like GinjaBet is already aligned with most of what I represent.”
Speaking further, Blaqbonez said he believes that his involvement in promotional campaigns and intentional brandings in the past will help him to achieve his goals as the brand ambassador of GinjaBet.
“I have done a lot of brand campaigns in the past. For example, I was part of the Oraimo AirPods launch. But I am very intentional, I don’t just align with any brand. It has to feel right. I even have some cool shoes dropping soon that align with my brand identity,” the 29-year-old said.
The Executive Director/CEO of GinjaBet, Joe Richa, also spoke about what Nigerians, especially the youth should expect from the sports betting company which is in the country to stay.
Richa said that sports bettors should look forward to an exciting time, revealing that GinjaBet has a lot of unique features, explaining that the project was born from a vision of investing not only financially, but also in the people.
“Our investors had never experienced Africa before. Initially, there were concerns, but through studies and planning, we bridged the gap and agreed on a business model. Nigeria is the biggest market on the continent, so we were excited to come and invest here—not just financially, but in the people as well,” he said.
Speaking on bonuses and customer engagement, Richa addressed concerns raised about the absence of a visible welcome bonus on the GinjaBet website.
He explained that GinjaBet offers a variety of welcome bonuses, free bets, weekly cashback, and promotional offers, allowing its subscribers to activate bonuses at their discretion.
“We don’t just have welcome bonuses—we have a wide range of offers. I encourage everyone to log on to GinjaBet, explore the bonuses, and share feedback,” Richa said.
“Our customer service team is top-notch, ready to receive and escalate feedback to management. We listen, and we are willing to adjust.”
Richa added that GinjaBet’s official market launch and the unveiling of Blaqbonez as its new brand ambassador is a celebration of Nigerian football culture, betting excitement, and vibrant entertainment.
The CEO said GinjaBet’s launch had also been designed to kick off the 2025/26 football season with energy, style, and a bold brand statement, adding that: “This isn’t just a launch, it is the start of a new betting lifestyle for Nigerians. GinjaBet is built for Nigeria and powered by world-class tech. We are not just here to compete, we are here to lead and to connect. Blaqbonez embodies the energy, boldness, and authenticity we stand for.”
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