Razzl, the dynamic and vibrant beverage brand recognized for its unique taste and sensation, a product of Ultimum Limited has announced its prestigious partnership as the Exclusive Official Soft Drink brand of the African Cup of Nations (AFCON) 2023 in Ivory Coast.
This remarkable collaboration marks a significant milestone, aligning Razzl with one of the most anticipated soccer events in Africa.
The AFCON tournament with over 500 million viewers across the globe has become a very successful asset that ties in well with our brand’s vision and aspirations to become a Pan African brand.
Razzl is a brand of carbonated soft drink with a unique taste and sensation that has been launched across Africa including Nigeria and is already making remarkable footprints across the continent. Razzl is not just a drink; it is a celebration of freshness, an attitude and an inspiration to discover oneself, be original and be in the spotlight.
As the exclusive official soft drink brand, Razzl will infuse the AFCON 2023 tournament with its exhilarating flavours, refreshing presence, and boundless enthusiasm, enhancing the overall experience for fans, players, and spectators alike.
The partnership highlights the commitment by Razzl to create memorable experiences, celebrate the love for football, and contribute to an electrifying ambience that unites fans in their passion for the game.
Razzl’s collaboration with CAF signifies an exciting opportunity to connect with diverse audiences through innovative activations to resonate with the tournament’s fervour. As part of the activation, Razzl will be unveiling its freestyle football challenge for youthful freestylers and football fans to express their unique flair and ingenuity through captivating tricks, mesmerizing moves, and impressive performances inspired by the excitement of AFCON.
The Razzl freestyle football challenge will appeal to its talented younger, energetic audience, showcasing its products alongside the excitement and creativity of freestyle football.
The Chief Executive Officer of Ultimum Limited, Mr. Austin Ufomba stated that as the exclusive official soft drinks brand of AFCON, Razzl will infuse the tournament with enthusiasm, energy, and refreshing beverages.
“We are honoured to play a role in enhancing the overall experience for players, fans and everyone who cherishes the beauty of football.
Through this partnership, we aim not only to quench thirst but also to ignite excitement and create an atmosphere that allows football fans to LIVE THE MOMENT. We want to be more than just a brand on the sidelines; we want to be a part of the celebrations, the victories, and the exhilarating moments that define this tournament, ” he said.
Razzl is available in exciting variants of Cola, Orange, Grenadine, Lemon and Pamplemousse and is readily available both in offline and online trade channels.
Other activities to follow this launch will be a Consumer and Trade Promos that will involve winning all expense-paid tickets to the AFCON, execution of Fan Zones as well as exciting advertising, experiential and digital campaigns and limited-edition packaging. More details about all these activities can be found on Razzl’s social media handle – @drinkrazzl on all social media platforms.
