We’ve seen technology revolutionize so many parts of modern life, including football. The way we watch a football match has changed, with technology such as streaming making the game more accessible.
Football betting is inevitably going to change in the coming years, just like it has in recent decades. With more parts of the world also opening up regulated gambling markets it makes sense that the industry will grow. How will technology be part of that growth?
The Role of Online Casinos in Furthering Football Betting
Those who enjoy gambling and gaming often also use casino websites to participate in online gambling. Many people have noticed that the technologies driving both are closely linked. Some sportsbook gambling companies take advantage of the links sports fans have with casino games, offering their players the chance to play casino games as well as bet on football. Coventry Building Society Arena, home of Coventry football club in the UK, even has its own casino on site for people to gamble after seeing a game. Even football teams that don’t have a casino on site may have exclusive deals with casino brands to offer promotions at online casinos.
Online casinos often sponsor football teams, with Premier League football teams including Everton and Fulham having been sponsored by big casino brands. Figures suggest that the input from gambling companies is worth over $1 billion annually in the football industry.
Other technologies used to make casinos safer, more secure, and more convenient include the use of new banking technologies for deposits and even increased server security. This can drive gambling companies forward when it comes to both sports betting and slot and table games.
Even More Choice
With more technology available to developers, there are likely to be more choices in terms of markets that are offered and ways in which to gamble.
Some may look into the Augmented Reality and VR markets and whether they can incorporate this into their streaming and gambling. Imagine if you could see a player’s statistics and in-play odds while watching through a headset.
Generally, it means there will likely be more sportsbook companies and methods for people to place their sportsbook bets.
Related: Instructions For Playing Football Betting Online Quickly And Safely
Changes in Sponsorship
New technology also brings about new opportunities for sponsorship. We see big brands looking to get involved in sports like football all the time. Increased technology may mean more coverage and easier access to sports streaming, which may lead to more interest from sponsors.
Likewise, more eSports tournaments and other events provide a chance for the betting companies themselves to spread the word via sponsorship. We have already seen a lot of football betting sites support the industry by sponsoring teams and events, too.
Improved Security
Everybody who parts with their money online wants to know that they are doing so safely. As time has gone on, technological advancements such as SSL certificates and blockchain technology have helped to improve security and even help with anonymity. 44% of the top 100 public companies currently use blockchain, a number which is still growing.
Many casinos and betting brands are now offering much more advanced encryption methods to protect the data of their customers, and this provides them with a unique selling point. We expect there to be more innovations in the world of online security and to see these used in the betting industry.
eSports Will Play a Bigger Part
Studies show that some generations engage more with eSports and find it more interesting, and this trend may well continue. This means that some betting companies may use technology to cover more of these events and shift towards eSports for offering gambling markets.
Better streaming technology means that there will be more ways to watch eSports, possibly directly through betting platforms, too. On top of this, the technology to analyze eSports, and the growth in organized tournaments, will mean more markets offered for gambling on games like DOTA and other eSports classics.
Quicker Transactions and More Payment Options
Instant transactions are sometimes impossible for betting companies to provide as there may be hold-ups with banks taking time to process payments. There are many new payment technologies changing this, including Bitcoin and other Cryptocurrencies. Crypto makes it much quicker for money to change hands quickly and securely.
Many banks are also using technology to streamline their processes and make their transactions quicker, too. All of this will mean more options and faster payments for gamblers.
More Data Available
A lot of football betting is based on data. We’ve already got a raft of data available, and people can evaluate and check the statistics of pretty much any professional. In football, Opta is the main company tasked with collecting data on player and team performance.
New tracking techniques and performance data are entering pretty much every sport to help evaluate performance, and this can also work its way into the gambling industry. Being able to analyze data may help people to spot different bets they wish to make, or just understand the sports better. This data is used for football betting as potential bettors evaluate the skills and abilities of certain players before parting with money.
Conclusion
Speculating about the future of any industry can be tough, nobody knows the exact direction it is going to go in. With gambling, we have some clear indications that technology is going to change things, with a trend towards live streaming, eSports, and more options for payments and game choice helping to move the industry into the future.
