Chelsea head coach Frank Lampard, has talked up the method he used, alongside the club’s technical and performance advisor Petr Cech, to attract and sign great players for The Blues ahead of the 2020/2021 season.
Lampard and Cech were both well revered during their active years as professional footballers, and the Chelsea manager says their aura and transfer market skills ensured that they lured some of the best players over to the club.
Chelsea went on a great shopping, spending over £200 million to sign new players. They landed the signatures of two Germany internationals – 21 year old attacking midfielder, Kai Havertz, from Bayer Leverkusen for €80m and Timo Werner, 24, a striker from RB Leipzig for €53m.
Lampard also got Morrocan right-winger Hakim Ziyech, 27, from Ajax for €40m, as well as Ben Chilwell (a left-back), 23, from Leicester City for €50.20m.
Brazilian centre-back, Thiago Silva, 35, earlier joined on a free transfer from Paris Saint-Germain.
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As The Blues get set to clash with home side Brighton and Hove Albion, in their first match of the 2020/21 Premier League on Monday, Lampard is happy with the new players that have bolstered his squad.
“You understand when it is the competition with the likes of Liverpool and Manchester City that you need to state your best case to the player” Lampard tod journalists in a news conference on Sunday.
“I think having been that player at one point, the idea as a manager is to try and sell the club and how I want to move forward.
“Petr in his role does the same and I do that to the best of my ability when I speak to players.
“With a player like Timo, we were very, very keen to bring him in. He needs to feel that from us. I loved everything he said to me in those kinds of conversations. And the same with all those kinds of players that I have spoken to.
“I think that the manager-player conversation is really important because our relationship needs to be good and positive going forward.
Lampard added: “All you can do is do your best as a club because you know the competition is doing their best, so I think we can be happy that we
have brought in players of their level. That is just how we tried to work.”
“I am pleased and now it is stage two: it is about getting them settled and playing to the best of their abilities.
“We need to give them all a bit of time, the players that are coming in to hit the ground running.
“We will do our best to have the environment to have the group working well to help individuals in that.”
