Nigerian Breweries Plc once again deepened its long-standing partnership with the Nigerian Football Federation (NFF) on Thursday, November 17, 2022, with the announcement of Goldberg Premium Lager Beer and Life Continental Lager Beer, as “The Official Beer of the Super Eagles.”
The announcement comes as the brewing giant reaffirms its commitment to refreshing football fans and providing world-class football experiences football.
Special Adviser to the Lagos State Governor on Special Duties and Inter-Governmental Relations, Hon. Mobolaji Ogunlende commended Nigerian Breweries for their continuous commitment to the beautiful game of football especially locally and at the grassroots level.
“It is commendable that Nigerian Breweries is dedicated not just at the international scene but also show great commitment and support to repositioning football at the local level.
“It is no surprise that this time, they are entering the space with two iconic brands,” he said.
“Nigerian Breweries has chosen to deepen their love for the game as well as the Super Eagles at a time when we are all dedicated to the mission of repositioning our national teams for local and global excellence while building a sustainable football culture for the country,” Hon. Mobolaji added.
“Goldberg and Life lager beers are set to transform the football experience in Nigeria,” said Ita Bassey, Portfolio Manager, Mainstream Lagers, Nigerian Breweries.
“This announcement today will extend beyond the game. It allows us to strengthen our bond with consumers and football fans through our shared values. These two brands share values with the game of football and its fans; values such as teamwork, hard work, perseverance, and progress.
“With these two brands, we have the unique opportunity to engage and excite Nigerians using various football assets. It also demonstrates our continued commitment to football in Nigeria at all levels, especially grass root and community football, as well as our support for the communities in which we operate,” Bassey said.
Also commenting, Aishat Anaekwe, Senior Brand Manager, Life Continental lager Beer, “We are very excited about the partnership between Nigerian Breweries Plc and the Nigeria Football Federation (NFF). With this partnership we hope to continue celebrating the true Nigerian spirit fuelled by our sharedvalues of brotherhood, culture and progress.”
On his part, Olaoluwa Babalola, Senior Brand Manager, Goldberg assured that Goldberg would continue to live up to its ethos of celebrating hard work and enjoyment.
“We are proud of our partnership with the NigerianFootball Federation (NFF). We will continue to push the enjoyment of the beautiful game of football across all levels and will give our fans and consumers the platform and avenue to share their passion for the game as they enjoy football with a cold bottle or can of Goldberg lager beer,” Olaoluwa remarked.
Former Nigeria internationals Mutiu Adepoju, Julius Aghahowa, Ifeanyi Udeze, football administrators, management of Nigerian Breweries, sports marketing organisations, and the media among other stakeholders were in attendance at the event, which was held at the Eko Hotel and Suites.
L-R: Wasiu Abiola, Cluster Media Lead, Nigerian Breweries; Senior Brand Manager, Goldberg, Olaoluwa Babalola; Senior Special Adviser to Lagos State Governor on Special Duties and Inter-Governmental Affairs, Hon. Mobolaji Ogunlende; Portfolio Manager, Mainstream Lagers, Ita Bassey; Ex Football International, Mutiu Adepoju; Senior Brand Manager, Life Beer, Aishat Anaekwe; Head of Communications, Nigerian Football Federation, Demola Olajire; Chairman Lagos State Sports Commission, Sola Aiyepekun; Ex Football International, Julius Aghahowa; and Ex Football International, Ifeanyi Udeze at the unveiling of Goldberg and Life Beer as Official Beer Brand of the Super Eagles.
About Nigerian Breweries:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as “Nigerian Brewery Limited”, the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com
