In commemoration of the UEFA Champions League final, Heineken, official sponsors of the competition, provided passionate football fans and consumers with an exclusive viewing experience in Abuja on May 29. This was done in line with the brand’s #NeverWatchingAlone campaign for the 2020/2021 UEFA Champions League season launched earlier this year.
The event was headlined by popular OAP and entertainer, VJ Adams, who revved up the crowd as they experienced the unique ambience orchestrated by the premium beer brand. Other notable celebrities present at the event, courtesy of Heineken, included Nancy Isime, Uti Nwachukwu and Samantha Walsh.
Chinwe Greg-Egu, Senior Brand Manager, Heineken, expressed her excitement, marveling at the culmination of a six-month campaign that recorded key wins in the brand’s quest to provide unique and innovative experiences to fans and consumers.
She said: “After months of exciting fans and connecting them across borders with unique experiences, we can confidently say we are proud of the results. We sought to bridge the gap between consumers in a world of restrictions and we did that through their passion point which is football. The connective experiences drove home the theme of the campaign which is to reassure fans that they are never alone with Heineken in the mix.”
Popular TV host and entertainer, Nancy Isime also expressed her delight at the outcome of the campaign, describing the experiences ‘fun, exciting, and truly connective.’
Over the years, Heineken has encouraged fans to share in the drama and intrigues of the UCL as it understands the passion and love that Nigerians have for the beautiful game. The 2020/2021 UEFA Champions League Season was no different as the brand launched the #NeverWatchingAlone campaign in which it created various avenues and platforms for fans and consumers to share their thoughts and communicate their feelings as they enjoyed prestigious football with a bottle or cold can of Heineken.
Heineken also launched numerous engagement activities throughout the competition, including the UCL Challenge during the semi-finals in which the aforementioned influencers hosted a dial-in session in which fans were allowed to interact with them one-by-one and participate in a fast-paced UCL trivia. The outcome of the social media challenge saw tens of fans and consumers win exclusive Heineken merchandise in the process.
Additionally, target cities across the East were also treated to COVID–compliant events hosted by VJ Adamas during the campaign which featured incredible consumer attractions such as video game tournaments, signature Heineken cocktails, the iconic UCL Dome Bar and more.
One of the fans at the venue shared his experience, expressing his delight at the football game along with other football lovers in the elevated match-viewing experience provided by Heineken.
The 2020/2021 UEFA Champions League finally ended with Chelsea/Manchester City emerging as the Champions of Europe, but the unique viewing experience provided by Heineken in Abuja will linger with fans and consumers of the premium beer brand for a long time.
