The third-tier Nigerian league, Nationwide League One (NLO), on Thursday in Abuja signed a four-year title sponsorship deal worth ₦964 million with New Year Mega Lottery.
The collaboration between the Nationwide League One and New Year Mega Lottery is intended to effectively promote and elevate the status of grassroots football in the country, aiming to establish it as a prominent Nigerian spectacle Representing New Year Mega Lottery, Ms. Obiorah Emmanuella, Head of Corporate Communications, said:
“We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand.
“Through this collaboration, we are also excited to connect with the future generation of football athletes at the grassroots level across Nigeria and help them grow. The company’s strong commitment to nurturing and empowering talents, fostering opportunities, and gratifying fans within its market are among the primary motivations for aligning with the NLO.”
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Earlier, the NLO chairman, Mr Silas Agara, commended New Year Mega Lottery for coming on board as
the title sponsor.
“On behalf of the board members and stakeholders of the NLO, I wish to officially welcome you to join us. We are truly delighted to have New Year Mega Lottery come on board as our title sponsor,” Agara, the former deputy governor of Nasarawa State, said.
“We look forward to working with you in growing and transforming our grassroots talents into global
superstars worldwide.
This sponsorship recognizes NLO not just as a football body but also acknowledges our position as the
league witfour-yeargle-biggest football talent base in Africa.”
By Richard Jideaka Abuja
