PariPesa, one of Africa’s fastest-growing online betting platforms, proudly announces its partnership with football legend Yaya Touré as the brand’s new ambassador across the continent.
This collaboration marks a powerful new chapter for PariPesa — uniting two icons who share a passion for excellence, determination, and success.
A Champion Joins a Champion
Few names in world football carry the prestige of Yaya Touré. The Ivorian midfield maestro rose to global fame through an illustrious career that saw him dominate at every level of the game. A four-time African Footballer of the Year, Touré achieved remarkable success with top European clubs, winning the UEFA Champions League with FC Barcelona and multiple Premier League titles with Manchester City.
On the international stage, he led Côte d’Ivoire to victory in the 2015 Africa Cup of Nations (AFCON), cementing his status as one of Africa’s most decorated and respected players.
Now, the same leadership and winning mentality that defined Yaya Touré’s legendary career will drive his new role as the official ambassador of PariPesa in Africa. A true champion partners with another champion — as PariPesa proudly holds the title of Best Sportsbook Operator at the SiGMA Africa Awards 2025 and has been recognized as one of the top betting brands in Nigeria across several categories. This partnership carries special significance, as PariPesa is licensed in Côte d’Ivoire — making the collaboration with one of the nation’s greatest football icons both natural and deeply meaningful.
Shared Values, Shared Vision
PariPesa and Yaya Touré share a common belief: true greatness comes from resilience, confidence, and the constant drive to win. These are the very qualities that have united Touré with millions of fans across Africa — and the same spirit that powers PariPesa’s mission to deliver world-class sports entertainment experiences.
“Yaya Touré embodies everything we stand for — power, passion, and perseverance,” said Damilare Obadimu, PariPesa Africa CBDO. “His story inspires millions, and his presence perfectly reflects our values as a brand built for champions.”
As the new ambassador, Touré will be the face of PariPesa’s campaigns, promotions, and community initiatives, helping to strengthen the platform’s connection with Africa’s ever-growing sports audience.
Related: PariPesa Crowned Best Sportsbook Operator At The 2025 SiGMA Africa Awards
An Alliance of Winners
This partnership goes beyond branding — it’s an alliance of winners. Touré’s legacy of leadership and excellence aligns with PariPesa’s commitment to celebrating ambition, teamwork, and success. Together, they aim to elevate the sporting experience for fans while promoting responsible gaming and community engagement.
“PariPesa celebrates progress, confidence, and the thrill of competition,” said Yaya Touré. “I’m proud to join a platform that shares my passion for football and winning. Together, we’ll continue inspiring the next generation of African champions.”
Exciting Times Ahead
Fans across Africa can look forward to a series of exclusive promotions, bonuses, and campaigns featuring Yaya Touré — giving PariPesa customers the chance to connect directly with one of Africa’s greatest football icons.
With this collaboration, PariPesa further strengthens its presence across Africa, following its recent partnership with Olympique Lyonnais, reinforcing its commitment to uniting global football icons with African fans. Stay tuned for more updates and join PariPesa & Yaya Touré in celebrating this exciting new partnership — where football greatness meets iGaming excellence.
