Barcelona’s iconic Camp Nou Stadium will be renamed for one year as the Catalan chieftains are eager to cash in on the famed edifice to raise substantial sum of money to support the fight against Coronavirus in Spain.
The Laliga giants have given the title tights of their 99,354-seater stadium to pet project Barca Foudation who will get title sponsor for a one-year deal. When finalised, the stadium will be renamed, with the combination of the sponsor’s name and ‘Camp Nou’ .
It will be the first time since 1957 that the legendary Barcelona Stadium would be renamed in title sponsorship deal. And it will be only for the 2020/21 season.
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“Revenue will be used to fund research projects and the worldwide fight against the pandemic,” the Catalan club’s chiefs said.
“FC Barcelona and the Barca Foundation consider it a necessity that at this time of humanitarian crisis, the institution should use all its resources to fight against the coronavirus pandemic and its consequences.”
First Vice President of Barcelona and Barca Foundation Jordi Cardoner gives an insight into the initiative.
“We are very happy to be able to drive forward this initiative that offers something as emblematic as the name of our stadium, so that institutions, organisations, businesses who may associate themselves with it and as such, contribute to the fight against COVID-19, given that their investment will be used to finance research projects on the illness and projects that are working to eradicate or lessen its effects,” Cardoner said.
“Right now, we can quantify the effects of this health crisis, but what we do know is that it will require all our resources to defeat it and for that reason it is so important that we all together make a solid, firm commitment.”
