The business of football is good players and big audience. Nigeria is blessed with 200 million people. We have the both the players and the audience. What’s really killing our football is unhealthy foreign competition and unfavourable balance of trade.
It’s really embarrassing that in 2021, the EPL is the most watched league in Nigeria. And very worrisome that 99% of Nigerian Footballers (I haven’t met the 1% yet) want to play in the EPL. And it’s sad that our industry is focused on exporting players rather than exporting football content.
Our football system needs to change as we are losing more money than gaining from the current way of doing things. Most especially, we are endangering the future. Here’s a balance of trade analysis on how the EPL is really crippling our football economy.
- Only 6 Nigerians play in the EPL: Ola Aina, Josh Maja (yet to make an appearance), Alex Iwobi, Seyi Ajayi, Wilfred Ndidi and Kelechi Iheanacho. (soccerway.com, 2021)
- EPL has over 60% foreign players (433 agents, 2021)
- Cost of EPL broadcast rights in sub-Saharan Africa: $222 million per year (sportsmediapro.com, 2020)
- Average EPL salary $4m per year (statista.com, 2020)
- Nigerian Earnings (pre-tax): $4m x 6players = $24m
- Nigeria Earnings after tax (45%) = $13m
- Deficit balance of trade: $13m – $222m = -$209m
Related: Midweek NPFL Results Excites Ex-Enyimba Coach, Unuanel
What can $222m per year do for our league?
Let’s change it to Naira first: $1/N380 (CBN rate not black market c.480)
$222m x N380 = N84 billion Naira!!!
If we pay each NPFL player 10 million Naira per year, we haven’t still touched the money at all. 10m x 20 clubs x 30 players = N6 billion
Let’s pay each NPFL player 20 million per year, that’s about N12 billion
Give clubs N1 billion each for stadium renovation, training facilities, administration, etc that’s about N20 billion.
That’s about 32 billion and we still haven’t spent half of the money that we pay every year just to watch the EPL!
Let’s not lie to ourselves that Messi and Ronaldo are better than our boys in Kano and Abeokuta. All they need is better welfare package and good work conditions plus good coaches. This is not impossible.
What’s impossible is for the EPL and foreign leagues to accommodate the millions of local talents here in Nigeria. Only 6 Nigerians play in the EPL!! The current balance of trade is creating deep poverty in the country.
We are only enriching others by selling players for peanuts and importing football content at huge loss, considering both the actual and opportunity costs!
Very many beautiful football careers die early in this country. I believe it’s a worthy sacrifice to stop watching the EPL and face our future together. The prosperity of the country depends on us.
We can all change our ways now, or wait till later. It’s already enough.
Paschal Agonsi is the founder of Turf Season Super League, a grassroots football development project which is gaining world-wide attention for local footballers.
By: Paschal Agonsi
