Dual-city activation in Rabat and Casablanca showcases AI-powered experiences, creative workshops, and community engagement throughout tournament
Following the opening of the Africa Cup of Nations 2025, TECNO extended its tournament presence into public spaces across Morocco through a series of TECNO AI pop-up stores and fan zones in Rabat and Casablanca. Designed to bring AI-powered innovation closer to consumers, these spaces allowed visitors to experience how TECNO AI enhances everyday smartphone usage, from photography and gaming to productivity and entertainment. In total, the brand activated four experiential venues, two pop-up stores and two fan zones, with one of each established in both cities, creating a parallel rollout across Morocco’s major urban centers.
The opening ceremony marked the starting point of TECNO’s AFCON “Power Your Moment” campaign, welcoming invited clients, guests, and partners as the tournament officially began. From the same day, the brand opened its physical spaces to the public, shifting from a symbolic brand moment to hands-on consumer engagement.
This approach enabled TECNO to stay connected with fans throughout different stages of the competition, offering repeated opportunities to discover TECNO AI features in real-life scenarios rather than limiting interaction to a single event. Special performances featuring live juggling ball demonstrations alongside African song and dance were presented on December 21 and are scheduled to return on January 18, creating a vibrant environment that blended technology, culture, and entertainment.
TECNO AI Pop-Up Stores: An Immersive Fan-First Experience
The TECNO AI pop-up stores, deployed in Casablanca and Rabat and located near Mohammed V Stadium and Prince Moulay Abdellah Stadium respectively, were designed as immersive, consumer-centric environments rather than conventional retail spaces. Open for a limited period during the AFCON 2025 tournament, each location combined product discovery with interactive AI demonstrations, allowing visitors to test TECNO AI features directly across multiple touchpoints.
Upon arrival, guests were welcomed in a reception area offering complimentary gifts and guided experiences, while simple interactive challenges encouraged participation and social sharing. By connecting physical interaction with digital engagement, the pop-up stores translated advanced AI technology into clear, tangible benefits that consumers could immediately understand and enjoy.
At the heart of the TECNO AI pop-up store, the AI Experience Area brought TECNO AI to life through practical, real-world applications showcased on large-format screens and interactive stations. Visitors could test TECNO AI features hands-on, discovering how AI enhances everyday moments such as photography, content creation, and daily productivity. By placing consumers directly in control of the experience, the activation positioned TECNO AI not as a distant technology, but as an intuitive, accessible tool designed to make daily smartphone use smarter, easier, and more creative.
A fashion-inspired clothing swap installation offered jerseys representing the 24 national teams competing in AFCON 2025, allowing fans to express tournament allegiances while engaging in a creative, participatory activity. Nearby, the Champions Road installation invited visitors to interact with a team matchup chart using magnetic team markers, encouraging predictions and photo sharing that extended the experience beyond the physical space.
The Product Experience Area provided hands-on access to TECNO’s latest smartphone lineup and connected devices, supported by on-site brand representatives. A customization station allowed visitors to personalize their phones with tournament-themed back stickers, creating tangible mementos linked to the AFCON experience. Photo areas throughout the pop-up stores offered opportunities to capture moments against branded backdrops, while a CSR Culture Wall highlighted TECNO’s community initiatives and long-term engagement in youth development and grassroots football across Africa.
TECNO Fan Zones: Bringing Fans Together Beyond the Stadium
Alongside the TECNO AI pop-up stores, TECNO’s fan zones were established in Casablanca and Rabat, located at Anfa Park and OLM Souissi respectively, as open-access community spaces operating throughout match days. Freely accessible to the public, without purchase or registration requirements, the fan zones welcomed football supporters and passersby alike, emphasizing shared experience over transaction. These spaces featured relaxed product discovery areas, free photo-taking and printing services, and interactive challenges designed to encourage participation.
Skill-based football challenges, including juggling and heading activities, animated both the pop-up stores and fan zones, creating moments of spontaneous interaction and crowd engagement. Giveaway mechanics were tied to simple social media actions, while classification-style photo activities encouraged visitors to capture and share moments online without competitive pressure, prioritizing participation and community visibility.
By activating simultaneously in Rabat and Casablanca and maintaining a presence across match days with special programming on key dates, TECNO established a sustained physical footprint throughout the AFCON period. Rather than limiting its engagement to the opening ceremony, the brand positioned its pop-up stores and fan zones as ongoing touchpoints within the rhythm of the tournament, embedding technology, football and urban culture into everyday public life during AFCON 2025 in Morocco.
